So, now you know how Google Discover works. As a user, you can now take advantage of the application’s discovery suggestions! But as a marketer, have you ever realized that you can take advantage of this feature in your Hong Kong Phone Number List SEO strategies? Appearing in Google discoveries is another chance to increase the visibility of your pages and generate more organic traffic to your site. The reach potential is huge: when Google Discover was launched, the official announcement stated that Google Feed already had 800 million monthly users. HubSpot reports that some sites saw spikes in Hong Kong Phone Number List device access in 2019. Upon investigating why, they realized that a large part of the origin of the hits was Google Discover. In the case of Vogue’s website, for example, access via Discover even surpassed organic search traffic. In our own blog we have already noted this. Content that had been posted a few hours ago started to perform in our top 10 most accessed content in real time. And this has already happened with news, full guides, and many other types of content. In addition, one of Google Hong Kong Phone Number List Discover’s differentials to gain this prominence is that it is fully optimized for mobile. With the constant growth in the use of mobile devices, it is to be expected that the app hits will increase. Another advantage of optimizing content for Discover is that the app creates a closer relationship with the user. Let’s explain better. Google search is only used when the user has a demand and wants to clear a doubt. Google Discover, on the other hand, isn’t activated by an immediate need — the user goes there to scroll the feed, discover new content and get informed, as if he were on a social network. Therefore, using this feature can become a habit and generate user Hong Kong Phone Number List loyalty. If your pages usually appear in the feed for him, your brand is associated with this habit and is always present in the person’s daily life. Of course, for this you need to always have relevant content for the user and provide a good experience on your site, so that he wanted your pages to continue appearing in the feed. That’s what we’re going to talk about now.
Como optimizer para o Google Discover
Google’s search system has been the target of interest Hong Kong Phone Number List and studies by market experts for a long time. That’s why we already unveiled many ranking factors and we already know many ways to optimize pages with SEO. On the other hand, little is known about Google Discover. The initiative is relatively new, emerged in 2018 and gained more relevance in 2019. Brands are beginning to realize its potential, while some studies are starting to be carried out to understand Google’s recommendation criteria. What we do know — and what Google itself reveals on this page Hong Kong Phone Number List is that the Discover feed is assembled and ranked with content that the search engine understands to be relevant to each user. Therefore, we understand that to optimize for Google Discover, this is the main guideline for your Content Marketing: produce relevant content with the user in mind. Basically, your content needs to answer questions and align with your persona’s interests. In addition, it must follow Google’s guidelines, which strive for the quality of the user experience and condemn black hat practices. No different from what we always talk about SEO strategies, right? If you’re already doing this in optimizing for SERP, keep doing this in optimizing for Discover. The difference here is that Google will anticipate the search intent and bring up the answer before the user even needs to do Hong Kong Phone Number List a search. Still, there are some specific guidelines to boost your chances of appearing in the users’ feed, which were the ones we used to achieve all the results mentioned at the beginning of this post.
Utilize imagens de Alta Qu alidade
This is a recommendation from Google itself. On the Hong Kong Phone Number List Google Discover support page, there are only two guidelines for performing best: producing relevant content and using high-resolution images. This is because Google selects an image to compose the page’s card in the feed. Hong Kong Phone Number List But it can appear highlighted or thumbnail depending on the resolution used by the page. According to the search engine, using large images instead of thumbnails on the card leads to increases of 5% in click through rate, Hong Kong Phone Number List in time spent on pages and 3% in user satisfaction. So, to enable large images in the Google Discover feed, you must: Use high resolution images (at least 1200px wide); Grant Google the right to display your image to users (use AMP format or complete this form).
Google Discover is only available on mobile devices Hong Kong Phone Number List . Ever wonder if an article on your blog is recommended in the feed, but no one can read the content because it doesn’t fit the screen? This makes it difficult to achieve user satisfaction. While Google doesn’t recognize Hong Kong Phone Number List it, it’s likely to analyze user signals to see if your page offers a good experience. And if he accesses the content and then closes the page, that could be a bad sign that Google will no longer recommend your page in the feed. So, optimize for mobile. For this you can create responsive pages or AMP. AMP pages tend to gain priority because they have everything Hong Kong Phone Number List Google wants to offer a good experience: they are optimized for mobile devices and load faster. They are identified in the feed with the lightning symbol.
