Running campaigns on Facebook Ads provides increasingly positive data. With this guide you will learn how to set up a campaign on Facebook and Instagram and give Finland Mobile Database your brand more visibility. With its ad manager you can promote your Facebook page, your publications, and you can also direct your campaigns to your website or even to your mobile application.
What is Facebook Ads?
Facebook Ads is the ad manager for Facebook and Instagram, and with it you can create text, graphic and video ads to advertise an event, your Facebook page, your website or your mobile application. More and more companies are dividing their budget between Google Ads and Facebook Ads, this is due to their many advantages.
Advantages of campaigning on Facebook Ads
Below I indicate the most interesting advantages of Facebook Ads campaigns compared to other platforms such as Bing Ads or Google Ads:
Gran segmentación: desde mi punto de vista es la gran ventaja de Facebook Ads. Podrás segmentar tus anuncios por una gran cantidad de variables, como datos demográficos e intereses, para apuntar solo al público objetivo de la marca y obtener mejores resultados.
CPC Low : the big problem we find in Google Ads is that the CPC is getting higher and higher. But on Facebook and Instagram it is not uncommon to find a CPC of less than 10 euro cents, which allows you to reach many more people .
Viralization of the content : in the end the ads are one more publication, so if a person shares or likes it, their friends will see it too.
For me, these are the 3 elements differentiating with other ad platforms, but it also gives us a large amount of information about the ads and the public and a very easy to understand and use interface.
Another interesting fact is that your ads will be seen on both Facebook and Instagram , thus reaching an even larger audience.
Types of Facebook Ads
There are 11 different types of campaigns in Facebook Ads, although these are divided into 3 groups, which are based on the objectives that you set:
Awarennes : The goal in this case is to gain notoriety , so the ads will be distributed to a large number of people. In this case we are talking about quantity before quality, and instead of CPC (Cost Per Click), CPM (Cost Per Thousand Impressions) is charged.
Consideration : it would be a second level, in this case a is sought greater implication on the part of the user . You can ask users to go to your website (traffic), download your app or watch a video. In this case there are different forms of payment, CPC, CPI (Cost Per Interaction), CPV (Cost Per Videos), which will depend on the campaign you choose.
Conversion : the objective is to search for the sale of products directly from Facebook. In this case, the implementation of the Facebook Pixel is necessary to obtain better results.
In the following image you can see all the campaigns that can be carried out depending on your objectives. campaigns on facebook ads campaign objectives
What is the structure of Facebook Ads campaigns?
Currently the structure of Facebook Ads campaigns is divided into 3 parts, as you can see in the infographic shown below, obtained from the official Facebook page. We are going to explain the different levels of it, so there is no confusion:
Campaign : is where it all begins. In this section, the basic configurations of the campaign are made as the objective that is sought.
Ad group : This is where we set the budget, dates, and ad targeting.
Ads : here we will create the different ads that we want. It is important to play with the images and texts, both titles and descriptions. The more options we give to Facebook Ads, the better results we will obtain. campaigns on facebook ads campaign structures
Should I run Facebook Ads campaigns?
Whether you are a large company, an SME or a freelancer, I recommend that you plan campaigns on this platform . For example, the ROI of an e-commerce, at least those that I manage, obtain a better performance in this system than with Google Shopping from Google Ads. So I recommend you try and investigate the different options offered by the great social network.
I trust that this article will help you learn about the Brother Cell Phone List Facebook Ads ad manager, with which I am sure that you will obtain better results than expected. If you have any questions about conducting campaigns on Facebook Ads, do not hesitate to leave a comment or write me an email, I have almost 4 years of experience in managing social networks and I will be happy to help you.