Pop-ups based on visit time
These pop-ups usually appear 15 to 45 seconds after the visit starts. Take a good look at, for example, content marketing tactics to engage your audience the average visit time on your website to determine what works best for your site.
Behavioral pop-ups
Such a popup appears after a visitor has shown certain behavior. For example, you can show this type of popup when someone has visited a specific page, visited more than X pages, or scrolled down to a certain point on specific pages (e.g. the blog).
Pop-ups when leaving the website
When a visitor moves his mouse up to leave your website, you can also show a pop-up. This pop-up is used relatively often, because this way you disturb your visitors the least in their visit session.
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A nice example of a pop-up where you immediately receive a gift.
To implement pop-ups, you have many tools at your disposal, such as Picreel , MailMunch and OptinMonster . In any case, keep the following in mind:
Show a pop-up at most once per visit session. Or even better: use tracking cookies that prevent the pop-up from appearing on every visit. Someone who visits your website multiple times a
A week does not want to be disturbed every time
Make it easy to close the pop-up via the cross in the top right corner and also have the pop-up close when someone clicks outside the pop-up window.
Don’t distract visitors when they’re on important pages, such as conversion pages. Make sure pop-ups aren’t displayed on these pages.
Keep a close eye on the conversion rate (number of views vs. number of registrations).
Although not everyone is used to pop-ups (this varies considerably per target group), it is certainly worth meeting the teams before the tender testing what results you can achieve. In any case, start your test on less important pages.
2. Slide-in call-to-actions
If you find these types of ‘generic pop-ups’ too intrusive and don’t want to disturb the visitor in this way clean email during their visit, use slide-in call-to-actions that slide in from the bottom or the side of the screen. Here too, you will have to choose when you want this trigger to appear. In this article on HubSpot you will find some tips and best practices about this .
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