In the world of SEO positioning there are words that everyone should know, and without a doubt two of them are page authority and domain authority. In this article I want to talk to you about authority on the internet, so that you know what factors are taken Germany Mobile Database into account and some ways to improve your value.
What is domain authority? It is an indicator, prepared by the famous tool SEOMoz , which indicates the quality and credibility of a domain , as a whole. The higher the value, the easier it will be for this domain to position new content, the ratings being between 1, the lowest value, and 100.
domain authorityWays to improve the authority of your website
At this point I want to share with you some ways to improve the domain authority of your website.
Getting links: links are everything in the world of SEO and a strategy backlink will help us greatly to position ourselves. The more varied the source of the links , that is, the more pages that link to you, and the better authority those pages have, the better . It is important that the page with the most links is always the home page, otherwise Google could become suspicious.
Marketing de contenidos: cuanto más contenido tenga una web, más keywords podrá posicionar, y por ello más tráfico logrará atraer. Los artículos de blog son una estrategia perfecta para aumentar los contenidos de tu web, y de paso posicionar keywords secundarias y aumentar la autoridad de tu sitio web.
Cleaning of links : not all the links that point to our website are positive and contribute to us, but on some occasions it is interesting, and important, to delete them . If, for example, you are linked from a page that has been penalized or with a topic that is not to your liking, you can ask Google to remove those links. To find out which pages are linked to you, you can try the tool Google Search Console , which is free.
Internal structure : having a correct structure on your website will not only be rewarded by search engines, but users will thank you for offering perfectly organized content. It is important that your entire website is connected to each other, and that the menu items are the most linked below the home. In addition, all pages must have internal, outgoing and incoming links, and external links.
Mentions in social networks : indeed, although many people do not believe it, mentions in social networks do influence SEO positioning. Through social networks you must share the content of your website, such as blog articles for example or your services.
Web usability and user experience : for search engines, a determining factor is user behavior . The longer they are on your website, the better they will be. For this, it is important to have good web usability and an optimal user experience.
What is linkjuice?
Authority is transmitted from page to page through links, and that transmitted authority is known as “linkjuice.” This expression is used because of the most famous example to explain the transmission of domain or page authority.
Let’s understand that a website is actually a juice, to which we make a series of holes, which would be the links. The more holes / links a website has, the Brother Cell Phone List juice will go through each hole. That’s why it’s important to look for pages with few outbound links, to make the most of your domain authority.
Patience as the key to domain authority
Increasing the value of our domain authority is complicated , and time consuming. Also, of course, it is much easier to go from 10 to 20 than from 60 to 70, so don’t worry. Do not be discouraged by having a low authority, but compare it with the rest of the sector, with your competition.
I trust that this article has been interesting and useful for you. In the following I will talk about page authority, another factor, which goes hand in hand with this, fundamental in any web positioning strategy-