which is due to its stormy character and spontaneous able to affect the image of a company, often irreversibly. Generally, they are due to: scandals of all kinds; improbity of leadership; negative brand positioning; virilization Uganda Phone Number List of harmful content . Marketing is not just about advertising and publicity. Marketing is also about conducting research, defining and updating business models, developing products and services, creating and strengthening brands, generating engagement and relationships, educating consumers and innovating projects. In other words, the role of Marketing is to lead a company Uganda Phone Number List throughout its entire trajectory in the market . From this perspective, there is little point in not investing in Marketing in times of crisis, do you agree? This broad view of the area is not new, although it is still unknown by many managers. The world has changed a lot in recent decades, as have consumers. Companies are Uganda Phone Number List no longer judged solely by their prices and advertisements and are now being watched as a whole.
Marketing as a continuity strategy
Today, people are not just looking for products and services Uganda Phone Number List , they are looking for relevant knowledge, involvement, experiences, values and attitudes. Thus, just like the management of companies, Marketing also needs to be thought of in a broad and dynamic way. But how does this apply to periods of crisis? Marketing as an instrument of understanding One of the main roles of Marketing is to situate a company in a market, that is, to Uganda Phone Number List know the economic situation, legal issues, partners, competitors and, above all, the intended consumers. We know that crises generate a lot of anxiety and, therefore, especially at these times, it is essential to understand the circumstances in order to act as quickly and rationally as possible. An important point that the PwC report also demonstrated is that the ability to gather relevant information quickly and build a response from it was critical for companies to overcome serious crises. Thinking about Marketing beyond products and services, we understand that it is also a solution to maintain the company’s continuity Uganda Phone Number List in the midst of all kinds of adversities, even in the face of extreme situations.
We understand that the power of business
Resilience is something very particular, after all, Uganda Phone Number List each company lives a reality, regardless of its size, stage or segment. On the other hand, shutting up or disappearing during a bad time not only stimulates fears and rumours, but also severely hinders their subsequent resumption. One of the Uganda Phone Number List best things to do during a challenging period is to strengthen the relationship with the public and increase consumer confidence in your brand so that, at the first sign of stabilization, the company will resume sales with maximum traction. Marketing as an innovation tool Innovation is also considered a continuity strategy, considering that Uganda Phone Number List we are in a stage of continuous economic, cultural and technological transformations. You don’t have to go far into the past to see how quickly our lives change. In just the past five years we’ve witnessed the success of app transport and delivery delivery, we’ve seen streaming platforms steal the spotlight from major movie studios. We also observe the growth of Uganda Phone Number List e-commerces , digital services and changes in the communication of companies that are increasingly present on the internet.
