Think fast: how many vehicles disclosure campaigns Marketing you know South Korea Email Address Indeed, you can imagine several and, consequently, all of them can be used by the same company in a single campaign.
This strategy exists, is common and has a name: Multichannel Marketing. Today, brands can explore a range of platforms , from a traditional ad on a billboard in large cities, to an email.
It is common for some to focus their actions more on some than others, even giving preference to acting where the audience is. However, bringing a strategy to multiple channels simultaneously can also be interesting.
What is Multichannel Marketing
Multichannel Marketing generally allows brands to use both online and offline platforms in a combined way. Thus, it becomes common for a campaign to be publicized simultaneously on channels such as
Main goal
This generates a full awareness experience for that campaign.
In addition to reach, the purpose of this strategy is to offer different perceptions that lead to consumption.
Therefore, as important as exploring multiple channels is maintaining the aesthetics and identity of this strategy.
With the necessary adjustments, brands are able to carry out a broad Marketing strategy capable of generating good results , capturing audiences anywhere and for a long time.
What are the differences between traditional and omnichannel marketing
Concepts are always interesting, but sometimes they can generate doubts when we are approaching the theoretical part. A common question, and justifiable, is a possible confusion between Multichannel Marketing and omnichannel .
In a way, there is something in common between these two ideas, which is precisely the use of different channels. In practice, they are different proposals.
Knowing the differences between them is essential to know when and how to use each of them, as they require different efforts and resources. These are strategies based on exploring the different platforms available, but they are not the same thing.
omnichannel
If you’ve been consuming content about Marketing and retail in recent years, you’ve certainly read or heard about omnichannel. This strategy aims at something very simple: connecting multiple channels so that they can offer integrated services .
Let’s go to examples!
Clothing brands already operate frequently in e-commerce’s , which is of great convenience to the consumer public.
Likewise, it can happen that a purchase does not please, due to a size, for example List Provider .
When we talk about Multichannel Marketing, we are just talking about advertising.
