What is interstitial page and how to correctly use it to generate marketing results

Many of us have come to rely on the online marketplace for research and guidance in explains an aspect of existence. It is practically impossible to think about a subject that does not have a lot of websites catering because. From initial information gathering towards the detailed planning to put it all into practice, the worldwide web is your faithful friend. But can trust it the actual biggest day you can make? So what can your virtual wedding consultant do in order to? Schedule daily and weekly breaks. Many home workers find which spend excessive time at the computer can easily decrease overall productivity. So as to make sure to get a good one, research before you buy. The last thing you want is to become stuck in the outdated B2B email lists. In order to succeed, you need the most up-to-date lists to select from. Write two to-lists at one sitting for two days, one of which is an individual day and the other a vacation. your procrastination rate and your present productivity. On a weekend analyze these two notes in order to find the shortfalls of an ineffective to-do list. You will never write an ineffective one again!

What is interstitial page and how to correctly use it to generate marketing results

Getting the attention of the visitor to a page is a challenge: Oman Email Address  how to do it in a really interesting way and without damaging the browsing experience

Pop-ups were, for a long time, a recurrent and unique choice in Digital Marketing .

You’ve probably come across this feature before, but it doesn’t always provide a satisfying experience. After all, users want immediate access to the content of the websites they visit.

What are interstitial pages

Interstitial webpage, or interstitial page, is an advertising mechanism that allows you to place advertisements on a user’s screen as soon as they access a page.

The format is similar to a pop-up , with the difference that there are several ways to position this type of advertisement. This is exactly what makes this mechanism so different.

A discount coupon, relevant information, whatever it is, it has to make sense when shown.

Otherwise, it’s just a pesky little window that’s blocking your view of the page’s content, just what you’d like. The interstitial pages, in some cases, can even appear that way, taking up a lot of space on the screen, but it is also possible to design them in a more adequate way.

How do interstitials work

The interstitial page appears when a user accesses the site. The idea is to really draw attention to something important, which is not always a Marketing strategy .

This has been a common practice and mandatory by law, thanks to the implementation of the LGPD in Brazil. Generally, the notice about collecting this data does not usually take up as much space on the page.

Finally, there are the interstitial pages that are totally focused on advertising. They will offer everything from products, through discounts, to newsletter offers for the user. However, there are different types of pages, and each of them can generate different reactions from the audience .

Full screen

The full-screen interstitial pages are perhaps the most controversial.

Banners and smaller windows

In these cases, there are two main window formats. One of them is the hello bar , which is positioned at the top or bottom of the page, taking up little space and leaving all the content on display.

There are also those that look like pop-ups, because they are in the center of the screen, but that allow some of the original content on the page to be viewed.

They are easy to remove and only provide a quick break in the experience , without being harmful like full-screen advertising.

Should you use this strategy

The use of an interstitial page can be a good strategy, as long as it is done in the right way. Good results only come if, above all, you are able to comply with Google’s policy on this strategy. Basically, it is necessary to preserve the content of the page and make offers that make sense to the user . Understand, below, what gains can be obtained with interstitial pages!


What is interstitial page and how to correctly use it to generate marketing results

Increase in CRO

The conversion optimization rate , or CRO , is an important metric that interests every marketer.

Interstitial pages bring an offer to the user’s screen that automatically generates a conversion. Just apply the company’s strategy and then you can sell List Provider more, get more leads, or any other goal at all.

 

Leave a comment

Your email address will not be published. Required fields are marked *