What is a CRM for?

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What is a CRM for?

The concept of CRM is one of the great terms in marketing and customer management. A tool that is essential when the company begins to get customers and wants to keep them over time. But before knowing what a CRM is for, or knowing the most popular ones, it is important for Bolivia Mobile Database to know what we are talking about. As an expert in web positioning and in the relationship with clients, I know the importance of knowing how to manage all their data.
What is a CRM?

When we talk about a CRM (Customer Relationship Management) we refer to a software or computer program that offers a solution to manage customer relationships . It normally manages 3 basic areas, commercial management, marketing and customer service, in this article I will talk about the part that I know, the marketing.
CRM as a Marketing tool

One of the main answers to the question of what a CRM is for is simple, make profitable and optimize customer information . With the advent of digitization, a marketing team has an infinity of data, which with a good use of a CRM, will be able to know what to do with it. Today there is a maxim in the world of marketing, a loyal customer is much cheaper than a new customer, so data analysis and segmentation are fundamental legs of any marketing strategy.Bolivia Mobile Database

The correct use of these types of tools will give you the ability to segment your leads or customers into as many groups as you want . This segmentation is essential for example for email marketing, also indicating that most CRMs include an integration with a platform such as Mailchimp, to facilitate this task.

From the study and analysis of the information collected with the software, it is possible to know everything we want about the client. Observe which clients are more profitable for us, and invest more budget in them.
what is a crm 2 forWhat are the most popular CRMs?

Hoy en día existen una gran cantidad de softwares orientados a la satisfacción de los clientes. Yo hablaré de los más populares e interesantes del mercado, pero existen una gran cantidad de ellos, destinados a empresas de todos los tamaños.

Salesforce – Without a doubt, the most popular and powerful on the market. Intended for large multinationals and companies with giant databases, in that it offers a large number of features, which a small or medium company will not be able to take advantage of. It allows total accessibility for the correct coordination of all tasks . It has a high level of customization and allows a total monitoring of each event and task, its only disadvantage being its high price.
Base: You will have at your fingertips a large number of tools to perform all the tasks of your day to day . It has a high configuration, from the automatic records of the calls, to the integration of the actions. Its great disadvantage is that importing information from another CRM is complicated.
Microsoft Dynamics: its great advantage is the integration of the most social media aspect of communication. This tool is specially designed to take marketing to the next level . Its great disadvantage is, as with Salesforce, its high cost and learning, so it is recommended for large companies, companies that are going to get the most out of the tool.
AllProWebTools: it is not the most popular, but its great advantage is its price . It is an alternative to keep a good follow-up on your potential clients and the relationship with your current clients. It integrates with a host of tools, includes marketing reports, and allows the sales team to call directly from the system.

Why should I use a CRM in my company?

The use of a CRM as a tool is part of a strategy aimed at customer satisfaction . In this way, their satisfaction with the company will be improved, and therefore the relationship between both parties will be strengthened. With a tool of this magnitude you will be able to get the maximum benefit from the information that clients provide to your company. Below I show, from my point of view, some of the tasks that are optimized with the use of these types of tools:

Loyalty : the possibility of maintaining a long-term relationship with the client. Offering you advantages for being part of your community, such as discounts or facilities.
Venta cruzada: sabiendo que productos tienen nuestros clientes, podemos llegar a saber qué productos necesitarán.
Increased productivity : knowing the Brother Cell Phone List customer, it is easier to get what to offer them right. That was one of the communication problems in the past, offering the same products to all customers. With good data management, we can get to know what each client needs at all times.

There are many reasons to have a CRM in your company. In a world as globalized as the current one, with so much information, it is necessary to be able to use the data for the benefit of the company . The more you know about your customers, the more interesting products you can offer them, thus increasing your number of sales. So once you know what a CRM

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