It is no coincidence that marketing is one of the most important activities of any company. Philippines Email Address Through specific techniques and strategies, it is possible to create a positive image for the brand, placing it in the spotlight in the market and attracting consumers with high potential for loyaltyHowever, this is not a simple practice to performUnlike in the past, the audience does not give so much value to large advertising efforts.
What is a brand ambassador
The brand ambassador, or brand ambassador, can be an employee, a specialcustomer, or even a digital influencer.What matters is that the person in question has extensive knowledge about the brand’s solutions and, more than that, shares their visions and values enerally, the ambassador is responsible for enabling the first connection between a potential customer and a company, either through recommendations on social media or through more direct approaches.
Here, it is worth stressing that we are not talking about a mere poster boyMore than announcing the company’s advantages, the brand ambassador must have a real connection with the company. It is necessary that the identification between person and company is exposed in a clear and direct way, but not forced.
Thus, the modern consumer realizes that it is something deeper than a mere advertisementIn this scenario, it is easier to establish a transparent and lasting relationship with the persona , as it tends to transfer credibility from the ambassador to the company itself To strengthen public relations , whether with consumers or with the press, UNICEF uses artists, athletes and other personalities as ambassadors. On the website, we can see those chosen to represent the brand in Brazil
How important are brand ambassadors
List Provider This, of course, can be done in a number of ways. But what is the real importance of this practiceIt means that, at the very least, product exposure multiplied overnightHowever, you may be finding it difficult to relate this scenario to your business, since we are talking about brands and personalities with great relevance in the market . But that’s not a rule.
The ambassador does not necessarily need to be famous or show great engagement in the networksCompanies of all sizes invest in ambassador programs to generate these figures within their own columns.
Thus, we can conclude that brand ambassadors can be important in several areas. In Digital Marketing , they increase organic traffic and engagement rate and facilitate lead generation. From the HR point of view , they are excellent for maintaining a positive organizational climate .
