The digital transformation has brought facilities that, for some time, most people could not even imagine. You can listen to your favorite band’s album, consult a recipe for making a special Poland Email List lunch on Sunday, and follow new posts from a very interesting blog. have access to all this at a reduced cost and often without having to pay any amount. The amount of content is so great that some people even like to use apps — like Feedly — to keep track of their favorite blogs, marking what has already been read and what they want to read another time.
This type of organization may favor users, but it is even more important for companies. After all, they deal with digital assets that, despite not being tangible, are valuable. We’ve brought this article to explain what digital assets are, why it’s important to manage them, and how to do it.
What are digital assets
Digital assets are intangible resources that are part of a company’s equity. They include images, videos, social media profiles, blog, website, lead base , among many others See what all these assets have in common? They depend on software and hardware to exist and can be used to build relationships with the audience, generate value and generally do business It is even important to understand one more detail about digital assets. You might conclude that such assets are the media files themselves — files in various formats, such as JPG, MP4, DOC, HTML, PHP, and countless others.
However, for a file to be considered a digital asset, it needs to be easy to find and access, which requires the use of metadata . Let’s assume that your company has a collection of stored JPG images It is from metadata that digital asset management systems can find media.
How important are digital assets to marketing
You already understand what digital assets are, but why are they important for marketing Well, if the marketing team is going to create an email marketing campaign , it will need to resort to the lead base, which is a digital assetIf the goal is to create a campaign to generate leads, one way to do that would be to develop a landing page to invite users to download an ebook, which is a digital asset. In fact, to produce the ebook, it is necessary to have images, which are also digital assets Of course, this all involves good management.
What are the types of digital assets
A website is your company’s internet headquarters. It is he who presents the products and services marketed, in addition to telling the organization’s story and allowing leads and customers to get in touch One site that has played its active role very well is Rock Content North America . It is he who has introduced the company’s brand and services to English-speaking countries, especially the United States and Canada.
lead base
We know that there are people who buy email lists to do email marketing List Provider campaigns To make matters worse, the company’s email can end up in databases of addresses accused of sending spam.