One of Digital Marketing’s concerns is to offer content to the audience in an appropriate format. Some people prefer to read articles, while others like videos more. Interactive content is very captivating and has high engagement potential. As for podcasts, they have their loyal audience.
The point is that companies must know how to explore each format to effectively engage users Mexico Email Address . That’s where Web Stories come in , a type of content that is available to anyone who uses Google from their smartphone. Want to understand what Web Stories are? That’s exactly what we’re going to talk about now.
What are Web Stories
Web Stories is a content format similar to Instagram Stories. Also known as Google Web Stories, they have a carousel style and usually appear to anyone using Google on their smartphone.
Its strong point are the images, which fill the device’s screen, and you can slide your finger horizontally to navigate through the slides. Web Stories also contain text, although visuals are more prominent. If you’ve never seen Web Stories, see the example below to get a better idea of where they appear:
To view Web Stories on your mobile, open the Google app it’s not Google Chrome, okay The app opens in the “Discover” tab, which shows contents that the search engine understands that the user might like. Moving down the screen, you will see the “Stories” section.
Some recommendations for creating Web Stories
Looking from a more technical point of view, Web Stories are web pages that should follow the same good practices as the others. Google makes several recommendations worth checking out.
Among the main best practices, we can mention the use of videos , which are the most suitable type of media . After all, they generate more engagement than text and images, which should only be used in a complementary way.
Google also suggests using no more than 280 characters on each slide. Also, text in image format should not be used. The reason is that the Stories are fitted to the device’s screen, and this tends to cut the edges of the picture. If there is text in it, some part may not be displayed. Also, to ensure good SEO (search engine optimization), create quality content , as Google rates this in Web Stories as well.
What are the advantages of Web Stories
Wondering what Web Stories are for? Well what do you do when you want to pass the time? Many people have the habit of taking their cell phone and opening social networks. Among these people, many access Stories. That explains the number of people who use Instagram Stories each day: half a billion .
Stories are a fast-consuming content format. In addition, the photos make it easier to understand without the person having to concentrate too much.
This means that if you use Web Stories strategically, you will have more opportunities to engage your audience . But not only that. Stories are an extra source of traffic.
If you set up your Stories according to Google’s guidelines, they may show up to users, which can happen either in the “Discover” section or in the keyword search.
How to create Web Stories
Feel like using Web Stories in your Digital Marketing strategy List Provider You can create them programmatically, but there are tools that simplify the process.
One of them is the Web Stories plugin for WordPress . After logging into the admin panel, hover over the “Plugins” option and click “Add New”. In the search field, “Web Stories”.
Click “Install Now” and then “Activate”. Then you can access the plugin from the sidebar. Creating Web Stories works very intuitively, similar to using the Canva tool, for example.
There are other tools for creating Web Stories, which work independently of WordPress . One of them is MakeStories , which you can get to know in this video
