The global trend of digitization urges us to reinforce dissemination and advertising strategies to better get closer to our clients. The Bahrain Mobile Number Database global trend of digitization urges us to reinforce dissemination and advertising strategies to better get closer to our clients. According to a recent investigation carried out by Carat , during this year global advertising investment will register a growth of 3.7 percent, while for 2014 it will reach 5 percent. In this sense, of the total investment that is registered during the next year, it is estimated that spending on digital advertising will cover more than 20 percent, with what is expected to increase by 2 percent per year.
In this sense, and to achieve a comprehensive relationship with our clients based on digital interaction, a report Conversocial indicates the 5 ways in which we can benefit: Organic customer approval: studies show that a customer is 4 times more likely to return or recommend someone to try a brand, this shows that online opinions and publications have much greater weight creating an experience of authentic social customer service.
Increase customer value: providing a quality interaction is the tangible difference of competitiveness against your competitors, the use of social customer service is a great opportunity to position yourself well among your customers. Efficiency lies in the social: Encouraging customers to use social digital tools has a direct impact on brand appreciation, a Gartner study indicates that social customer service is eight times more effective than traditional (telephone) interaction.
Brand protection: reports of poor service or brand complaints appear first on social media than at the customer service window. The Phone Number List trend is digital. New business opportunities: through digital platforms we can disseminate the latest offers, but we can provide advice on purchasing decisions, which gives the opportunity to impress new customers and in turn retain regular ones by deepening conversations .