The pandemic caused many events to be cancelled, postponed or virtualized. So Google wants this information to appear up-to-date to users. In structured data tags, the developer Namibia Phone Number List could already add data about events. Now there are other tags to define the event status (canceled, postponed, rescheduled or online) and, if any, the date and place where it will occur. New Tags in Google My Business Google has also added new tags to Google My Business restaurant pages. Now they can highlight the mode of operation during the pandemic (meal on site, take-out or delivery). See an example of how it appears on SERP: New Tags Google My Business New Namibia Phone Number List experience on Google News Google News was also updated during the pandemic — after all, it is one of the most important sources of information, especially in the fight against fake news. Google has created a special page about covid-19 , with filters by region and subject and priority for trusted media outlets . Google also made updates to the Top Namibia Phone Number List Stories box that appears on SERP. In searches related to the new coronavirus, it strongly prioritizes local news and, on mobile, accepts pages that are not AMP , which was not allowed before.
Guidelines to Governments and Health Authorities
Google has also started to advise government websites Namibia Phone Number List and health authorities on SEO to improve their visibility on SERP. The search engine created a best practices page for this type of site and even created a specific technical support group in order to quickly resolve their demands. other measures Google is not just the search engine. Several other steps have been taken across Google’s various business areas, including partnering Namibia Phone Number List with Apple to develop technologies to help governments fight coronaviruses. On this link, you can follow all the company’s initiatives in relation to covid-19: blog. Google/inside-google/covid-19/ What are the impacts of covid-19 on SEO? All of these changes on Google are search engine responses to the effects of the pandemic in order to improve the search experience during this period. Now, we also want to look at what covid-19’s impacts are on SEO and how you can react to them Namibia Phone Number List, including changes that Google has already implemented. The intention is also to improve the users’ search experience, but especially to reap better results for your website in this moment of crisis.
Strengthening SEO as an Organic Media
Despite the turbulent scenario, the SEO Namibia Phone Number List market can have some optimism right now. Given the retraction in consumption and sales, most companies are cutting spending on paid media (sponsored links, Facebook Ads, etc.). See this graph showing changes in digital advertising investments: covid-19 impact on Ads Source: remarketer Going against this trend is SEO. A good search engine positioning is organic media for your brand, meaning you don’t have to pay to be there. Of course, you may Namibia Phone Number List need to invest in staff, training, tools, but even so, the cost-effectiveness is much better than paid media. SEO can take a while to bring results, but the return is sustainable in the long run, unlike an ad, which only brings results while there is investment. Also, you can continue producing content and optimizing the site during the crisis; Namibia Phone Number List however, without money, you can’t keep putting money into ads. And there is a great SEO differential in times of coronavirus. Companies are realizing the importance of investing in media with sustainable results , which are not directly affected by moments of crisis and maintain a firm brand in these situations.
