Keyword analysis is a must-do process for internal SEO. We speed up this process by using the keyword tool .
So how do we find the words searched on google? What are the keywords for the content we will write? What are the most clicked keywords ? We have explained all the questions in this content.
The keyword can be described in different ways. They are phrases that are your source of visitors. It is the query made by the visitors who will come to your content thanks to google.
For example, we have content under the title of “benefits of apples”. Our sample keywords can be listed as “what is apple good for”, “apple benefits”, “does eating apples lose weight.
Keyword Analysis with Google Ads
You should know your industry well. It is necessary to think like your target audience and act accordingly. We have also added the subject of whether eating apples weakens the user who is looking for the benefits of apples above. We have answered the users who are looking for the question of whether it really weakens.
Long-tail keywords : We can call it the long word groups that our content is related to.
We will use google to determine this. After searching on Google, the related searches section at the bottom will help us.
We will think simply. It doesn’t matter what we think, it matters what people think.
As we can see in the picture, there are the most searched long tail keywords of apple benefits. Let’s write them down and take care to use them in our content.
I give an example from my own environment. The example I gave is of course debatable, but I hope you understand the logic.
My point is to derive simple, long-tail words. People still think that the sites on google belong to google.
We can analyze very easily with the Google Ads keyword planner. However, we should not be stuck with this only when doing keyword analysis . Because google ads only shows us similar searches. It has received visits to the content of those keywords, it does not Austria Phone Numbers show other keywords. Let’s show an example right away before you get confused.
Click here to login to Google Ads.
Let’s go to tools and settings in the top right -> keyword planner -> discover new keywords. Let’s write the relevant keyword there
As we see on the screen, in the word “keyword analysis” (if your adblock is turned off), we see the words that Google suggests to us.
These keywords are similar words. Of course, we should also note them and mention our content. But that is not our main purpose. Let’s go deeper.
Keyword Analysis with Competitor Sites
Thanks to competitor sites, we can easily do keyword analysis . Our aim is to determine the topics and word groups that our content, called “keyword analysis”, is related to.
In addition, it can be said to answer the question of what other words people used to reach our page.
Let’s start with this keyword that is the title of our article.
Before I started writing this content, I searched for “keyword analysis” found from google ads. For example, I searched “how to do keyword analysis” and opened the first sites again.
Then I wrote down all the headlines, all the words that caught my eye.
I examined the wpmavi.com site, which is my biggest competitor in this content 🙂 .
For example: google ranking, on-site seo , ranking higher, increasing google organic traffic, google adwords.
Why did I do this? Because the content that has come to the first place is usually of high quality. Google has put those sites in the first place because they are high quality and appealing to the user.
Therefore, the words we noted are words that appeal to the user. From the user’s point of view, it is necessary to think simple.
