Personally, I also find it Romania Phone Number interesting to see exactly how many unique users I reach and how often the average impression frequency is per use. If you show a small group of people the video extremely often, it would be wise to adjust your capping! Furthermore, I always keep a close eye on the CTR (Click Through Rate) and the bounce rate. Especially on mobile you Romania Phone Number regularly have to deal with misclicks that can be disastrous for your performance. Tips Before you all spontaneously start creating YouTube campaigns, I would like to give you a few tips: For example, choose (by means of selective optimization ) for which conversion action you want to use your campaigns.
Through Selectivity Romania Phone Number
I often use a soft Romania Phone Number conversion (for example ‘longer than 5 minutes on the site’). This soft conversion will achieve a campaign much faster than a ‘hard conversion’, giving the algorithm more data. Another tip is to set up campaigns specific to a particular device. The majority of Romania Phone Number impressions are realized by mobile users. But in my opinion the impact of a mobile screen cannot be compared to a desktop or TV screen. I therefore regularly split these campaigns and offer a higher CPM for desktop and even higher for TV. The last tip I want to give you is setting frequency limits. Allows you to set a maximum number of impressions and Romania Phone Number views for the same user. This can be set per day, per week or per month.
Into the Background Romania Phone Number
I myself use the standard 10 views Romania Phone Number per day and sharpen it if necessary. Advertising Set YouTube Frequency Limits Other options Finally, I would like to take you through a number of cool possibilities within advertising on YouTube. Fire Lift Study The first is the use of a Brand Lift study. A Brand Lift study works like this: you start a standard YouTube campaign as always, but now Romania Phone Number you add a brand impact measurement. Adding this will give YouTube users a survey question before they see a video. This happens to people who have seen your ad as well as to people who have never seen it. Small catch: Google only offers this with a YouTube Romania Phone Number ad spend of 20,000 per month.
