Especially for K-pop fans and just lovers of South Korean culture, two unique designs for plastic cards and payment stickers were developed:
1) A girl idol with a guitar in a dream world, created using neural networks. To promote the cards in
2) Stylish Hangul inscription “Hallyu”, which refers to the cook islands business email list growing popularity of Korean culture around the world, “Korean Wave”.
The limited edition Youth SberCards stand out not only for their To promote the cards in
exclusive design, but also for their cool service conditions. Among them are fast and free online card registration,
increased cashback in youth categories of your choice, and a SberPrime subscription for 1 ₽ until the end of the year.
“Inspired by the Hallyu phenomenon and culture, we wanted to create a product that would make everyone feel part of the K-pop community. Our campaign is not only an opportunity to get a limited-edition card, but also an immersion into the world of Korean culture through an interactive game and vibrant communications.”
Team Sbera
To promote the cards in the new design, the campaign we show promising sites “Catch the Korean Wave!” was launched, one of the elements of
which was a commercial in the K-pop style. A colorful music video about the transformation of an ordinary girl into a
bright idol thanks to the youth SberCard. In the video, the creators used Korean stylization, clip editing and a specially
written track to convey the catchy and inspiring atmosphere of K-pop.
Another element of the campaign was a special project on the To promote the cards in
VKontakte social network — the mini-app K-pop Map. An educational game in which users can explore interesting facts about the culture of South Korea and collect hidden b2c fax punoppan waffle fish. And while walking along the streets of the interactive Korean city, users can learn about the advantages of the youth SberCard, find exclusive offers from partners and receive prizes from Sber.
Screenshot of the game
“Working on projects for specific communities is an interesting creative challenge that involves deep immersion into a new culture. And this time is no exception. When creating the game and filming the video, we took into account every detail so that it would be interesting for everyone – sasaengs, future idols, K-beauty fans and just dorama lovers.”
