McDonald’s worked together with creatives from DDB Athens to develop a new campaign that immerses the fast food firm among the traces of iconic impressionist works. Under the slogan “Meant to be classic”, which in Spanish means “destined to be classic”, both brands carried out an advertising strategy. The agency has taken important works of art from the Impressionist movement by artists such as Manet or Renoir and transformed them into a canvas. The strategy has as its main characters some of the franchise’s products such as nuggets, a glass of soft drinks or one of the brand’s iconic paper bags.
There are many brands in the world that have become iconic and endure in the conscience of every human being. This demonstrates the importance and the great work that this brand has done around its advertising strategies, for example McDonald’s, which joined DDB Athens, to present a campaign with the image of the firm as a painting by renowned artists such as Manet or Renoir. According to data from Statista, in 2020, there were a total of 39.1 thousand McDonald’s restaurants worldwide, a figure that has grown year after year for the last decade. In the United States, the number of brand franchises reached 13.6 thousand.
That Drinking A Beer
Likewise, the statistics platform indicates that in Phone Number List McDonald’s revenue reached 19.21 billion US dollars in 2020. These data demonstrate the importance of the brand around the world, gaining millions of consumers who are loyal to the brand every day. Campaign shows what McDonald’s would look like if it were a painting McDonald’s worked together with creatives from DDB Athens to develop a new campaign that immerses the fast food firm among the traces of iconic impressionist works. Under the slogan “Meant to be classic”, which in Spanish means “destined to be classic”, both brands carried out an advertising strategy through which the different chosen pieces show products of the American company integrated within the best-known Impressionist paintings.
The renowned agency has taken important works of art from. The impressionist movement of universally known artists such. As Manet or Renoir and has transformed them into a canvas to. Later show and spread the advertising campaign on digital platforms. The strategy that was carried out in a video has. As its main characters some of the products of the fast food franchise. Such as nuggets, a glass of soft drinks or one of the brand’s iconic paper bags. The agency and the brand chose works of art such as. “Figures on the beach” by Renoir and “La bar del Folies-Bergère” by Manet. These being retouched where some of the aforementioned products of the firm were integrated.
At Least In The Sense
It is not the first time that the American firm has carried out an advertising strategy using art. Since in 2019 McDonald’s carried out a campaign to promote its Big Mac with bacon in Sweden. In which they add strips of bacon to some famous paintings such as. The Mona Lisa or Van Gogh’s Self-Portrait. Without a doubt, this type of campaign that unites the best of both worlds is well. Receive by consumers and users, immersing themselves in the history of art. The Apps Guide 2022 is a special edition backed by Merca 2.0 that forms the most complete America. The Apps Guide 2022 is a special edition backed by Merca 2.0 that forms. The most complete catalog of mobile applications in Latin America.
It is no secret that the Internet has now become an essential tool for both Internet users and businesses. Practically, it can be said that mobile applications have come to modify several of our simplest habits. Such as the fact of communicating with other people and with the outside world. In this sense, today, through an app we can know what is happening. In the whole world and in real time, but they have also served as a purchases. A fact that, during the pandemic, was of great help to internauts. According to the Digital 2021 study, cited by Statista. Internet users spend around six hours and 54 minutes connected to our social networks.
