Of course, you can get these kinds of figures from the system of your own OVP, but it is nice if you can also provide figures from authorities in the field of analytics (such as Comscore, Omniture or Google Analytics), because you can link these to your OVP. In addition, this link offers marketers an even greater advantage: when you link the same system that you now use to measure your customer journeys, you can seamlessly integrate your video analytics with it.
In addition to the standard options, some OVPs offer the possibility to run custom reports. This way you can query attracting and retaining students in the digital environment the figures that are specifically important to you and connect them to your own CRM system.
2. Interactivity
By adding interactivity to your video
you can involve your viewer even more. This ensures increased conversion and purchase readiness . There are several OVPs on the market, but the level of interactivity they offer varies. For example, some only allow you to add a link in the video, but there are also platforms where you can make the entire video so interactive that the viewer decides for himself what he does and does not watch in the video.
If you choose interactive videos, it is good to consider in advance whether it is important that customers can also watch them on their mobile devices. Not every OVP offers this possibility. If your OVP cannot do this, your users will not be able to watch your interactive videos on their smartphone, for example. This can lead to problems.
Interactive videos to answer frequently asked questions
Suppose you use interactive videos in customer service to answer frequently asked questions, like KPN does for example , it is nice when customers can also watch this content if, for example, the internet at home does not work (yet). Furthermore, there are only a few parties that support interactivity on clean email the iPhone. Especially if you have a somewhat younger target group, this is something to take into account. what your goal is with video and where (and on which device) you want to reach mipo graduates note the your customers, also in the future.
