It is a reality that the interaction between brands and advertisers with customers is developing in the field of social networks. The Switzerland Phone Number List investment of digital advertising and interaction with the social user is becoming the new business niche of marketing, advertising and communication.
México, DF.- It is a reality that the interaction between brands and advertisers with customers is developing in the field of social networks. The investment of digital advertising and interaction with the social user is becoming the new business niche of marketing, advertising and communication. We present the results of studies carried out in two of the most demanding markets.
According to the IAB in the United States, it is estimated that spending on Internet advertising for mobile devices increased 82.8 percent, which translates to 8.9 billion dollars, until 2012. In this sense, IAB executives consider that “the mobile is becoming a powerful advertising medium by itself, the massive acceleration continues to be an international impact of the mobile and provides new and exciting frontiers for content and communication.”
The same study estimates that the Asia-Pacific region accumulates 40.2 percent of mobile advertising revenues, followed by North America with 29.8 percent and Europe with 16.9 percent. According to the IAB in Great Britain, it is estimated that 90 percent of consumers would recommend a brand to others after having a successful interaction on social media.
Likewise, it is established that Phone Number List four out of every five consumers are willing to buy items from a brand after seeing them on social networks; and 83 percent are willing to try a product that has been presented on the same digital platforms. Both studies have a clear trend, the consumer is being persuaded by social networks; it perceives the marketing campaigns and decides its purchase based on the information transmitted.
