Women lead the consumption of technology, 67% versus 43% for men. All the figures say it, women have been empowered in areas that used to be almost exclusively men. And not only do we handle those areas well, but we have also taken care of them. Thus, male dominance Romania Phone Number List of technology is a thing of the past. Women have found our voice through Social Media and not only do we decide what to buy at home, but we do it everywhere, of course with the help of our smartphones or our tablet.
Yes, because international research indicates that the presence of women in Social Media exceeds that of men with figures of 75% and 63% respectively, according to Weber Shandwick, in the United States.
According to Jenni Hogan, a well-known American journalist and entrepreneur, women are even more powerful than she thinks. As she pointed out in an interview with Hootsuite, “women are super users of technology being working and busy mothers. Women are unknowingly leaders in that area. Tech companies should be integrating women into the discovery process, rather than coming up with a product and telling them “this is the way we think it’s going to be great for you.” There are a lot of brilliant women out there and if companies just listened to what they are saying, we could find some interesting awards that would help a lot of people in the future, ”says Hogan.
In Chile and Latin America, other Phone Number List surveys have been carried out to support the trend. The main one, which took place last year, was in charge of a company that distributes several brands of Smartphones and indicates that women lead the consumption of technology, 67% versus 43% for men.
We decide what to buy, when to buy it and how. A great sign for marketing and advertising. And considering that we talk more, we like to be part of a community, to build a community to be better connected, it seems that it is time to see how to direct the message to us, or at least a good percentage of it.
