Web architecture is one of the most important factors when starting a new project or correcting one. In the past, websites used to have a horizontal architecture, but today it is recommended that the architecture SEO be vertical .
With a good web architecture get the Hungary Mobile Database bots of the various search engines crawl our site in a way structured and faithful . The higher a page is in the pyramid, the more important it will be and the more weight it will have on our website, so the most logical thing is that the page with the most internal links is Home.
What is vertical SEO?
The vertical SEO is based on the specialization of the content . It’s simple, the more specialized a web page is, the easier it will be to position itself. We see a great example with large stores, it is true that they will attract much more traffic because they will position a high number of keywords, but a new website is created, speaking of a single product, where all possible information is given of that product, it will end up outperforming you.
The engines of search increasingly valued more structure web vertically for a very simple reason, there are “too many” web and therefore which is more complete than get that position.
How to create an architecture SEO optimal ?
The architecture that I am going to define next is known as the SILO architecture, and its structure is pyramidal, having a maximum of 3 levels of depth. Below I explain all the levels:
Home: la punta del iceberg, y la página web más importante de cualquier sitio web. En esta página se suelen posicionar palabras clave de alta competencia y suele ser una especia de resumen de la web. Su gran importancia reside en que lo más normal es que sea la página de tu web más enlazada.
Pillar pages : in this case we refer to the second. They are directly connected to the page of start through the menu and must try to position keywords top of our website. The content of these pages must be very interesting in the eyes of users, it must add value and cannot be boring. On my website a pillar page would be for example “digital marketing blog”.
Specific pages : we are talking about the third level, and in most cases last. In this case we work on keywords derived from the pages pillar , for example from my marketing services page in Gijón there would be 4 pages, one for each service.
This structure is essential for engines to search for good reason, offer a lot of information and also the logically connect each other. web architecture
What about URLs in an optimal web architecture?
URLs are more important than many people think, and therefore it is essential to optimize their architecture as well. That is, the addresses of our website have to follow the same logic as the architecture SILO that I mentioned before.
A continuación detallo los diferentes niveles que debe de tener una buena arquitectura de URLs:
Dominio: debe de atacar a la keyword principal del negocio o a la marca. Imaginemos por ejemplo una tienda de comida para perros, https://comidaparaperros.es
2nd step : in this case we will create a series of folders to differentiate the dogs according to their size. For example: dogfood.es/pequeños-dogs/ or dogfood.es/median-dog/. I imagine you have the idea. In this case the content should answer questions such as What is considered a small dog? What should a small dog eat? “Specific food for a small dog”.
3rd step : in this case we would already have all the products for these dogs, and the url would be https://comidaparaperros.es/perros-pequeños/ultima-perros-pequeños/.
The good thing about creating a logic of URLs with several well differentiated levels is that we tell the search engines which keyword should position . For example, in the last example indicated, Google is going to position the keyword “last for small dogs”.
Is it really necessary to have an optimized web architecture?
The answer is quite clear and simple, YES. Not only to achieve a better position in search engines, but also to improve the experience of your users . Before Brother Cell Phone List starting any web project it will be necessary for you to “lose” a few hours to get it right from the beginning and not have to correct it or re-address it in the future.
I trust that this article on the SEO architecture of a website can see a very interesting point that will improve the positioning of your website. If you have any questions about this topic, do not hesitate to write me or put a comment.