Currently, companies can submit their best work from the past year for the Best Social Media Awards 2015. What stood out last year? What should companies take into account for their social media strategy? The most important trends, expressed in six tips.
Respond personally, but don’t overdo it
The expressions of companies on social media are becoming more human. And consumers appreciate that. development of influencer marketing campaigns in specific nichesCompanies are increasingly responding with humor, self-mockery or even emotion. In response to a question from a train passenger, the webcare of the Dutch Railways responded with a tweet that was eventually retweeted more than 350 times:
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Such a witty, almost smart response from a large company like the Dutch Railways was unthinkable until recently. And you see that more on social media: organizations that you would not expect this to experiment with a personal and humorous approach.
Take the police, for example, where more and more officers show on Twitter and Instagram what goes on behind the tarot interpretation for smmscenes. They also provide information, sometimes with humor. Like this
tweet from the Amsterdam police during the gay pride of 2014:
pole
a downside. Initially, a personal, funny tweet could count on a lot of approval, but now you see a clear trend that funny india number list reactions from companies are no longer liked by everyone.
Some people think that companies are going too far with their jokes. When it was new, people thought it was nice when a company was funny. Now the public is more critical and the funny reaction has to be relevant. This teacher, for example, was not so charmed by the personal reaction of PostNL:
