An excellent example is Colruyt’s Xtra card. It has evolved from a loyalty program into a handy app with functions that support users in the Colruyt Group offer. Think of a barcode scanner with information about the origin of products, shopping lists, Albania WhatsApp Number List vouchers, a history of your purchases, and payment functions. The control over the data remains.
With the end-user Ethical Cycle
The various functionalities offer clear added value in exchange for the data that you as a user share with Xtra. For which companies is a first-party strategy relevant? 1. Companies with a valuable offer If you want to collect data from customers, you have to be able to offer something in return. These can be extra services, such as with Xtra.
Ethical Cycle but that can
Mediahuis is an excellent example of how to make content available to customers who create a personal profile. Companies using targeted ads are helpful for businesses to reach the right audience and minimize the waste of their campaigns. However, more and more people are averse to targeted advertisements based on data that they have unknowingly provided.