One of the goals of every company is to get the attention of its audience in the best possible way. After all, a business Nigerian Email List would be nothing without attracting its ideal customers, right.
An essential part of a successful business is dissemination strategies and good branding , but before you even start doing this, you need to have a pre-defined identity . I’m sure you already know that you need a logo for the visuals, but have you ever thought you need a slogan too?
It is definitely not just for big brands: small and medium can (and should!) benefit from a good slogan too. Its function is to use a phrase to gain space in the consumer’s memory and become one of the options that he will remember when he needs a certain product or service. If you were interested in getting a slogan, read on and find out how to make your own
What is a Slogan Guide
A slogan is a short phrase that seeks to represent a brand to promote rapid identification and memorization of its products and services by consumers.
Due to its etymological origin, it comes from the term “sluagh-ghairm” in Gaelic. “Sleigh” refers to “army”, while “glair” means shout. Thus, the union gives rise to the expression referring to the “war cry”. We can think of it as a clothing tag, which gets stuck to become an instant association with it, and can even become a popular reference.
Also called a catchphrase, it’s an incredible opportunity to demonstrate your positioning and show how your brand stands out from your competitors.
What is the slogan for
The main use of the slogan is to help people remember a company, a product or a service. More than that, the public needs to relate it to their daily lives. Furthermore, they initiate (or optimize) a relationship with the public based on what is most important to the institution. In this way, companies show potential buyers that what they most expect is part of the company’s mission . We can even list the functions a slogan can have:
Demonstrate the value offering of your product or service, bring out what makes your brand different from the competition and make it clear why choose it; Be part of the brands remembered by consumers and enhance customer loyalty; Increase the impact of your outreach actions and improve their effect with a well-built identity. Thus, the slogan will be one more method to strengthen your brand’s personality , improve your perception with the public and, thus, attract and retain more customers!
Also, they are not just for advertising a product or service. In political campaigns or religious invitations, they are also widely used. You may remember former President Barack Obama’s “Yes, we can” phrase during his election campaign.
What are the elements of a slogan
The term “clash phrase” says it all: it needs to be strong and easily memorable , to the point of being addictive. To achieve this, some elements can be worked into a slogan. First, it must be short . The intention is to be able to be recorded quickly, and it’s much harder to memorize long sentences.
To optimize memorization, it is recommended to use words that are absorbed without difficulty . In other words, don’t use terms just because they’re elegant. It’s not just about fixing the message, the goal is to fix the brand.
Another attribute of a slogan is being like an invitation to consumption. Therefore, it must meet the expectations that your business is capable of meeting. So, be honest and include the brand’s goals according to its functionality.
How to create an extraordinary slogan
Okay, you already know what a slogan is and why it’s important to your business. But believe me, creating one is not as easy as it may sound.
In a nutshell, he must be able to convey the brand’s history , what is its concept , the benefits it can bring, and what makes it special . In short, the slogan should convey why your product or service is the best option.
Know your audience
At the beginning of any strategy in the media , one of the initial steps is to know exactly who is the audience that will buy your product or service. However, it is not enough just to find out the age, gender, income and other demographic indices of customers. This information is important, but it does not provide enough depth for creating parts and texts List Provider.
As with content production , we recommend that you have a persona in mind to direct all your communication efforts. The persona concept can be seen as a semi-fictional profile that represents your ideal client. But by creating a narrative for that person, you are able to understand what their goals and difficulties are, how to help them, and how to communicate this to them.
You will create your slogan for a person who really can exist, different from the scope of the data, which does not refer to a face, however accurate they may be. In a practical example, it would be negative to use terms in another language or difficult words if your brand has a more popular approach. With persona, you can understand how to approach this through accessible vocabulary.
