The Big Data Marketing Revolution. Trend or Hype?

Rivers of ink run on the importance of Big Data, its relevance for knowing the customer, studying their behavior, detecting trends and, based on all this information, being able to offer a personalized customer experience.

Recommendations and even statements about the Thailand Mobile Database need to use Big Data, thus creating great expectations around the impressive world of data.

However, are these perspectives really being fulfilled? Have companies adopted Big Data? And, most importantly, are they getting the expected results?

To clarify these issues, we turned to reporting data provided by Forrester. According to the survey of 259 marketing managers, both large and medium-sized companies, only 9% of them plan to implement Big Data within their organization.

On the other hand, in another study carried out in parallel, among a sample of 452, they did show a greater predisposition to adopt technology in their company. Thailand Mobile Database

The potential of Big Data is undeniable. Technology makes it possible to record every step, every request, every action that users perform. Information that, well analyzed, allows the design of a map that is very adjusted to reality.

The Forrester study includes examples of how companies can design actions to know this information in real time, and the possibilities of its application. Among them, we highlight mobile apps for retailers, or applications based on geolocation.

As a result of this design and projection of reality, we can highlight how Amazon aspires to implement the early shipment of its products, based on the analysis of searches and user behavior, registered in a specific geographical area.

Another questionable myth about Big Data is whether it is capable of effectively improving the customer experience. The study presented this month by McCann indicates that 52% of consumers feel that the shopping process today is too impersonal; focused exclusively on algorithms and browsing data. 57% expressed concern about whether this situation of directed buying will prevent them from learning about new proposals and discovering other options that could be more interesting to them; and whose existence a priori they do not know.

On the other hand, there is another point that can act to the Brother Cell Phone List detriment of the application of Big Data, and that is the growing concern for privacy on the part of users. The report published in March by Forrester in collaboration with Silverpop indicated that 62% of marketers avoid applying the data obtained through the online behavior of their customers for fear of violating some norm regarding the protection of privacy.

So, is it convenient to bet on Big Data? Is it really useful and as recommended as it is sold to us?

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