Investing in new customers costs Belgium Consumer Phone List between 5 and 25 times more than retaining existing ones, you will certainly want to insure your current customers as much as possible. An after-sales service not only gives the possibility to strengthen relationships. It also opens up a channel where consumers can voice their opinions — valuable information you can use Belgium Consumer Phone List to improve your product or service. 5 Metrics to Evaluate Your Customer-Oriented Marketing Strategy If you want to determine the success of your customer-oriented marketing strategy, there are a few metrics you should follow to measure how close (or far) you are to adjusting your service to create a memorable experience. Lifetime value (LTV) Belgium Consumer Phone List The LTV is the net amount of revenue a customer generates during the time maintaining a business relationship with the business. Customer Acquisition Cost (CAC) Shows how much you invested to attract a new customer .
Comparing LTV to CAC
Allows you to identify whether your efforts have brought a Belgium Consumer Phone List positive return to the business. Return on investment (ROI) Allows you to assess the profitability of a given investment . It is one of the most powerful metrics in Marketing, as it determines whether actions are bringing real sales opportunities. Belgium Consumer Phone List Net Promoter Score (NPS) This metric allows you to find out how satisfied your customers are by asking a simple but effective question: “on a scale of 0 to 10, how likely are you to recommend our products/services to a friend?” Average Session Duration Average session length is one of the metrics that best reflects the engagement generated by your content. The better the engagement, the more chances of converting you will have. You can accurately Belgium Consumer Phone List analyze this metric in Google Analytics, in the “Behavior” report. Average Session Duration Let’s close with a little summary of what we’ve learned, okay? First, the implementation of a customer-oriented Marketing strategy is essential to respond to the new consumer demands caused by the digital transformation.
Second customer-oriented marketing
An approach designed around the needs Belgium Consumer Phone List and interests of consumers. Therefore, it is critical to know who they are, what their needs are and how we can tailor our product or service to them. Third: interactive content, a secure and usable website, building a long-term relationship, personalization and after-sales service are the 5 pillars of a customer-oriented strategy that Belgium Consumer Phone List takes care of the interaction points at the along the consumer’s journey. Finally, it ‘s critical to keep track of metrics that help you assess whether you’re achieving your proposed goals. Belgium Consumer Phone List And, as a bonus, you can keep learning about customer-oriented marketing! In the second issue of our magazine, we spoke in depth about Customer Centricity with industry experts. Download the second edition of Rock Content Magazine for free: Customer Centricity !