Encouraging local brands was already a trend related to conscious consumption. More and more people are looking for products from small companies and local producers, in a movement to strengthen the regional economy, help communities and reduce the impacts on the environment that large-scale industrial production generates. Panama Phone Number List In the context of the pandemic, this awareness became stronger. Several factors point to the strengthening of local consumption. Coronavirus has affected the global economy, and all countries are expected to experience some level of recession. In most of them, small businesses are responsible for most jobs and a good part of GDP Panama Phone Number List. In Brazil, they are responsible for more than half of the jobs and 30% of the GDP ( Sebrae/FGV ). The pandemic also affected world economic relations. In some countries, such as Brazil, there is a high dependence on imported products, especially from China and the USA. Therefore, there is a trend towards greater protectionism and encouragement of local production.
Emergence of Organic Google Shopping
One of the impacts of covid-19 on SEO was the emergence Panama Phone Number List of a new advertising channel for online store products. Here is a good opportunity to boost your sales. As we explained, one of Google’s measures in the face of the pandemic crisis was the availability of free Google Shopping . Previously, Google Shopping was only available to advertisers. Now, any e-commerce that registers its products on Google can display them in transactional search results. Google Panama Phone Number List Shopping will continue to offer paid media. These are paid Google Shopping Ads ads that will appear on the carousel on SERP and in the top positions of the Shopping tab. The organic listing of the products will appear after these ads and act as a great free showcase for companies in the search engine . Initially, this feature is being launched in the United States, but it is expected that it will be available in other countries throughout the year. That is, probably even Panama Phone Number List during the crisis. Until the solution arrives in Brazil, you can now create an account and register your products on Google Merchant Center . This is the tool that Google makes available for stores to list their products, and it is this index that the search engine accesses to show items in the search results. If you already have an account there, take the opportunity to Panama Phone Number List select more products to display, especially those that make the most sense at the moment.
Use of structured data in SERP
The use of structured data was already Panama Phone Number List strong in SEO. Its mission is to organize site information for readability by Google, which can use it to create rich snippets on the SERP and thus generate more clicks for the page. Right now, Google is putting even more emphasis on using structured data in its on-SERP coverage to provide useful and quickly up-to-date Panama Phone Number List information. Notices about covid-19 on the SERP and updated information about events, for example, are actions taken by Google based on structured data. But that’s not all: at this point, Google Panama Phone Number List also recommends using them in the FAQ, to answer frequently asked questions about the impact of covid-19 on your business, and in the product listing, to inform you of stock availability. Revenue sites, which are in high demand due to the stay-at-home campaign, can also greatly benefit from structured data to attract more clicks on Panama Phone Number List the SERP. So, it’s time to get your hands on the code to set up your pages’ structured data. You might have to ask a developer for help, but there are plugins and some solutions in Google Search Console that can make this job easier.
