It’s time to present a framework to simplify the creation of your company’s narrative. Of course, you can use one of the strategic storytelling models presented earlier. Bangladesh Email List I found it efficient to combine and integrate the most significant elements of the models we’ve seen so far.
Principles and elements come from the hero’s journey, from Miller’s model (Storynomics), and were heavily influenced by the work of Andy Raskin. The framework includes three steps that need to be completed in order to build a complete narrative.
Discover the core values
Core values are linked to the target audience’s needs highlighted in Stage 1. The story should align with the brand’s core values. The scenarios for the story may not be related to the product being sold, as long as the core value is aligned with the brand promise. For example, the value of Redbull is to energize sports lovers (which is the promise of the Redbull brand); extreme sports stories share the same brand value.
The change versus the problem
You shouldn’t start your narrative with “the problem”. When you claim that your prospects have a problem, you often run the risk of putting them on the defensive. Also, your audience may not be aware of the problem or feel uncomfortable admitting that they suffer from it.
Instead, work with a change. When you highlight a change, you get potential customers to open up about how the change affects them, how it scares them, and where they see opportunities. Most importantly, you get their attention.
the hero and the mentor
Your company is not the protagonist of the story. The customer is. The hero is the potential customer. So never start any kind of narrative, including a sales email or presentation, talking about your brand, your product, your headquarters, your investors, your customers, or anything about you. List Provider You are the mentor and your mission will be to guide the hero to the final reward.
