For a long time, companies were concerned only with informing their customers about prices, qualities and differentials of their products and services. egypt email database The last few years, however, have resulted in a significant change. No wonder concepts such as Content Marketing and storytelling gain more space.
The novelty, currently, is the storyselling . That’s right, it wasn’t a typo: replace the “t” with an “s” and you have a completely different concept. It’s about using the story not just to connect the reader with your brand, but to spur a purchase. With that in mind, we prepared a complete content about storyselling. Next, we’ll cover the following topics
What is storyselling
Storyselling is a writing technique that seeks to tell a story to attract the audience and present, in a more natural way, what are the benefits of using your products or services . Instead of just divulging the features and benefits of your offer, you’ll create a plot that captivates the reader and makes them relate to the content.
The objective is to capture the customer’s attention in a scenario of so much competition . And all without having to be bothersome, for example, since it’s a more natural approach. Furthermore, it is a valuable tool for turning more technical information into attractive content. While storytelling only seeks to create this bond, storyselling takes a step further and targets conversion .
How does it work
Some elements should stand out when using storyselling to gain more customers. Imagine that you offer services related to the performance and performance of pages on the internet, the basic structure of your content should be as follows:
The first step is the daily life of your customer, who suffers daily from your slow website and, consequently, low traffic. Then comes the trigger, the moment when your persona realizes that everyday life is no longer satisfying.
This is the stage where your story must present your products and services as solutions. Finally, the moment when the character is able to solve his pain based on his solutions.
Why invest in this strategy
But what are the practical benefits of investing in storyselling? Still not convinced how this technique can generate results for your team? No problem: we’ve listed the reasons for you to consider it in your planning. Check out!
Humanize the brand
The great advantage of investing in storyselling is the possibility of humanizing your brand . Content marketing already contributes to this process, but it is with this strategy that your work becomes more accurate. When the story is well constructed and close to the reader’s reality, this relationship becomes closer and he can see the human side of your brand.
awaken emotions
The main objective of using stories to communicate with consumers is precisely to awaken emotions. A simply technical content about your products or services may even solve a reader’s doubt, but it becomes a more rational approach. Storyselling allows these emotions to be more effectively stimulated.
build trust
Trust is also another significant and important gain for your company. From the moment that the reader identifies with the created story, its characters and challenges, its solution arrives to meet this demand. The user then starts to trust your brand more. After all, if your offer was helpful for the character in the story, why wouldn’t it be for him, who faces the same scenario.
Create a competitive advantage
The user is impacted daily by a series of messages, advertisements and campaigns. List Provider As much as it still has value, a traditional paid media campaign, for example, may not have the impact you want. For the user, he will see it as just another action. As storyselling focuses on the bond that is created with the reader, this makes your brand stand out from the competition.
Diversify sales approaches
Like it or not, storyselling also creates another alternative to the sales approaches used by your team. Traditional methods are still efficient, but this strategy can serve as a complement (without the need for very high investments) to remain relevant in the digital environment and impact potential consumers in a different way.
How to use storyselling in content
Now that you know the reasons for investing in storyselling, how about understanding how to put this concept into practice? Check out our tips!
