3. Player customization
Player customisation allows you to set what happens when a video ends. For example, you can determine which related videos should be shown in the playlist. This gives you more control over the process the viewer goes through. By influencing the video customer journey, you can better hold the viewer’s attention and ensure that your viewer sees the right things. This increases the chance of conversion.
Incorporate your corporate identity into the video player
Furthermore, with customization you can completely customize your video player to your own house style. By common mistakes and how to avoid them in brand storytellingadding your own logo and adjusting the colors of the player you can fully integrate the look & feel of your player with the rest of your website and create a sleek design. Although most OVPs have the option to completely customize your video player to your own house style, this is not included as standard with all OVPs. So pay attention to this when purchasing.
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4. Usability of the dashboard
The dashboard is an interface where you can manage your videos. For example, within this dashboard you can arrange on which (social media) channels you want to post the video and gain insight into the use of videos. Although all OVPs have such a dashboard, the ease with which they are to work differs. Also check how support is arranged. Is there a (Dutch-speaking) team ready to help you?
Furthermore, choose an OVP where uploading and encoding is automatic, because that will save you a lot of time.
Add tags for SEO and organization
There should also be an option within the dashboard to properly meta date your videos. This is firstly important clean email for your SEO. By adding the right tags to your video, the chance that your website will be shown on the first page of Google is up to 50x higher . In addition, meta dating is important for marketplaces are doing badly organizing your video content. When multiple departments use the same OVP, you can use good meta dating to properly organize your videos and filter them if necessary. The latter is useful, for example, when HR wants to perform analytics, they can then easily select the right videos using tags.
