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Smart cities: The impact of new technologies on the city brand

In recent days, several Spanish cities have joined the bandwagon in one way or another of smart cities, smart cities. A Coruña presented several projects, which became the first of all Galician media, and Madrid has just closed a contract with INSA, a subsidiary of IBM, valued at 14.7 million euros to implement the use of big data and tools analytics to improve the characteristics of the capital as a smart city.

Being a smart city is in fashion and all localities, whatever their size, want to become one, but what exactly is a smart city and why does that really matter?

Smart cities are one of the trends for the Kazakhstan Mobile Database future, which is already creeping into the present, on how technology is going to change everyday life. These smart cities are a parallel and complementary development to the internet of things and, as with the latter, they will change from the way we take the urban bus to the way in which taxes are paid or the expense of utilities. For example, one of the improvements that will be introduced are smart meters, which will know exactly not only the electricity or water consumption of each household but also the hours in which the company has to increase power or quality of service . And that will be accompanied by improvements such as intelligent traffic management, based on traffic patterns; better garbage collection and recycling optimization, thanks to the fact that they will know the reality about the consumption of citizens; or some really efficient urban transport lines, since they will not only have found out what time they should pass but also the routes that their users really need.

Ultimately, smart cities will take advantage of technology and all the developments that have significantly modified the corporate world (such as the cloud or big data) to change the daily lives of citizens, in a lifestyle revolution that it could be one of the great moments of change in contemporary history.

The impact of smart cities on the brand

The first to see how the conversion into something intelligent affects the perception of them will be the cities themselves. Your brand values ​​will be tainted by your degree of intelligence or not. A city that wants to be in the 21st century – but above all that wants to sell that it is in the 21st century – has to be on the path of smart cities. In fact, London had a plan to become a smart city while it was preparing for the Olympics and made that jump in time for the Olympics. Kazakhstan Mobile Database

But the change from a traditional city to a smart city will not only be a question of municipalities and public bodies, but also of the brands that operate in it and that will give it a boost. Electricity companies, for example, are completely linked to conversion projects and have turned smart cities into champions of what they can achieve. When you think of Malaga, one of the smartest cities with the longest history in Spain, you think directly of Endesa, the firm behind its deployment and which thus manages to be seen as a modern, innovative and green company.

What impact will they have on the consumer?

But smart cities will not only change the brand image of cities or companies, but will also change the consumption patterns of their citizens. Just as the Industrial Revolution or the boom of the middle classes made brands have to modify how they addressed consumers, the smart city will make the citizen consume in a different way and have needs that are not what they had ten years ago . And all this of course will have grown in the heat of the smartphone, in which the citizen will have to trust more and more and which will become even more the center of his life.

For starters, smart cities enact always-connected environments. That is, the citizen will always be immersed in the network, since the option of connecting to the Brother Cell Phone List internet via WiFi will always be at their disposal. To continue, the intelligence layer will allow much more notable changes than simply putting the option to connect to the network at all times and will change the landscape of the city. The smart city is based on analytics to act in areas such as education, health or social services. Thus, for example, it can detect areas at risk within the city and focus its action there to eliminate barriers and differences between one neighborhood of the city and another, achieving cities that are not more uniform but more equal.

Cities will be more prosperous, more efficient, and their inhabitants will have more opportunities to focus on the things that matter to them, such as leisure. A city that has managed to reduce transport hours and traffic jams gives its inhabitants more time for others. Citizens will demand more services and more solutions: they will ask for many more things. In fact, in some smart cities, such as Brisbane, the program to become a smart city also included guidelines to become a cultural promoter and its citizens have suddenly found themselves with a greater cultural and cultural offer. of content th

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