The first step is to define what the main terms of your content strategy are. Croatia Phone Numbers List The idea is to produce a post pillar for each of these terms , concentrating as much relevant information as possible on the subject. For example, on our blog in Spanish, we produce a Complete Digital Marketing Guide, a Croatia Phone Numbers List -word post that presents data and explanations on the most important concepts and terms on the topic. Thus, we defined that “Digital Marketing” is one of the main keywords of the blog. Before creating the pillar post, we already had in mind the related keywords from an investigation carried out in tools such as SEMRush. These secondary keywords are the ones we explored in the article. Another important point in planning Topic Clusters is the buyer persona. Keep in mind that the main Croatia Phone Numbers List themes should be based on the theme groups that will appeal to the ideal customer, not on our assumptions about what should appear on the blog. In this sense, the most effective questions to ask are: Croatia Phone Numbers List With what keywords would I like the user to find me at the top of Google? It is convenient for my brand to position itself as an authority in which themes and segments.
Content production
After the keyword analysis process and the choice Croatia Phone Numbers List of the main themes, we started the material execution phase. A reflection I always make when preparing an article using the Topic Cluster method is: when the user thinks about the term “X”, what other terms might pop into his head? Then I make a list of these terms and try to design the best way to explore them in the post, clearly showing how they relate. Keyword analysis Croatia Phone Numbers List tools are also a great resource for skeletating posts. The main ones I use are: Answer The Public The Answer The Public website brings terms that orbit around the researched concept. In addition, it proposes user searches in the form of questions. Answer The Public Google Image Search When you enter the SERP images section and search for a keyword, Croatia Phone Numbers List suggestions given by the algorithm itself about related terms appear at the top of the page. It’s great for generating ideas for concepts that can be explored in the subheads of a post .
Keyword Magic Tool
This functionality of SEMRush Croatia Phone Numbers List is quite complete and provides more detailed data on possible variations of a keyword, such as monthly search volume and organic placement difficulty. Keyword Magic Tool Another important factor for the success of a pillar post is the presentation of information in different formats . This increases a user’s time on the Croatia Phone Numbers List page as well as their chances of getting a good ranking on Google for highly contested keywords. It’s a competitive edge compared to other blogs. Our article on Digital Marketing, for example, has screenshots, videos and infographics. Internal link scheme Once the content is ready, you need to review the internal links. As I said earlier, they are the devices Croatia Phone Numbers List used by Google’s algorithm to navigate between pages and understand that there are thematic correlations between them. A good practice to achieve this is to include as the first internal link of secondary posts the content of the pillar post . This is necessary because there is a hierarchy of links on the pages, meaning the first Croatia Phone Numbers List is more important than the second and so on. You can see that in our Digital Marketing pillar post there is an internal link to content about e-commerce.
