Keyword in title tag Source: Backlink Australian Email Address Keyword at the beginning of the title tag If the keyword is at the beginning of the title tag, even better! For Google, this position highlights the importance of the term for that page. 24. Keyword in meta description The meta description is not a direct ranking factor, but works to attract user click on the search results page. Australian Email Address Therefore, the presence of the keyword in the description is important, especially since it is bolded by Google in the SERP. 25. Keyword in H1 tag Heading tags serve to show the content hierarchy to Google. Among them, the H1 is the most important and represents the title of the content that appears on the page. Therefore, the keyword needs to Australian Email Address be there to show its importance. 26. Keyword in H2 and H3 tags The H2 and H3 tags follow the heading tags hierarchy.
While they are not as relevant for ranking on the SERP
Here it is also important to use keywords (or synonyms and related terms Australian Email Address ) to reinforce their relevancy on the page. See too! SE Ranking: what it is, how it works and full tool review 27. Keyword in main content The position of keywords on the page also highlights their importance. If they appear in the main content, Google understands that they are more relevant. Keyword in main content Source: Moz 28. Keyword at the beginning of the Australian Email Address text If the keyword appears at the beginning of the main content text (first 100 words), Google understands that it is even more important for the page. 29. Keyword in URL The URL is another on-page element that Google parses. If the keyword appears there, it means it has a lot of relevance to the page. In this video, John Mueller clarifies that this is a “small ranking factor” — but a ranking factor nonetheless. Keyword in images If Google cannot read images (only text), how does it understand what they contain? You need to optimize the images for the search engine by using text — and entering the keyword — in the file name (src tag) Australian Email Address , alternative text (alt tag) and its surroundings. 31. TF-IDF In place of keyword density, Google adopted a new calculation model (called TF-IDF) to measure the relevance of terms on a page.
So you can work naturally with related terms
synonyms, and variations in your text without Australian Email Address forcing exact keyword matching. 32. Google Hummingbird Hummingbird was an algorithm update released in 2013 that shifted the focus from keyword matching to search meanings and intent. From there, the algorithm became more intelligent to understand human language. Google Hummingbird Source: Google Search 33. Co-occurrences Co-occurrences are terms that usually appear with the keyword simultaneously Australian Email Address . They are also considered by Google to understand the meanings of the content and strengthen the page on that topic. Co-occurrences 34. Semantic terms in content (LSI keywords) LSI (Latent Semantic Indexing) is the concept of indexing that considers synonyms, variations, co-occurrences and terms related to the keyword to Australian Email Address understand the meanings of the text. Starting with Hummingbird, you don’t have to worry so much about keyword repetition, but about their semantic field. Semantic Australian Email Address Terms in Tags, Images, and URLs Keyword semantics can also be exploited in code tags, image optimization, and the URL to strengthen Google’s understanding of the page’s content.