While many businesses structure their marketing efforts around building awareness and finding new customers, many overlook retargeting and remarketing. Both strategies can help you engage people who have already visited your site but did not make a purchase.
An estimated 97% of visitors who leave a website won’t return. But engaging with these potential customers again helps drive them back to your site and increases your chances of making a successful conversion. So what is remarketing vs retargeting? When should you use them? Read on to learn about the differences between remarketing and retargeting.
What Is Remarketing, and How Does It Work?
You remarket to customers by sending automated and/or personalized messages to them when they sign up for one of your email lists but don’t make a purchase. You can also use it to get back in touch with customers who haven’t purchased in a while.
Who Should Your Remarketing Strategy Target?
Your primary target audience is the lost visitor. Whether Sri Lanka Phone Number you’re aiming for a current customer, a past customer, or a potential customer, your remarketing campaigns should be used to engage people who have viewed your website and left without making a purchase.
Email marketing puts you in the front of these customers’ minds and reminds them that you are still around and open for business. You can use this marketing channel to reach your marketing goals for the following groups.
PREVIOUS CUSTOMERS
Marketing to previous visitors may be more cost-effective than marketing to new ones. These clients are already familiar with your brand and know what to expect. You can create a digital marketing strategy that informs previous customers of new sales and promotions, announces new product lines, and shares business updates.
You can also use remarketing to reach out to customers with whom you haven’t interacted in a while. Create an email campaign to reintroduce yourself and offer them a specialized promotion to re-engage with your business. Something as simple as a discount can help to move them along your marketing funnel and increase those conversion rates.
If you’re interested in gathering feedback, you can send an email survey to previous clients to see why they stopped buying from you. You can use this to improve product or service offerings and create new messaging that reassures customers of your commitment to quality.
