Winning qualified traffic adds value to content, generates engagement and elevates your authority.
In Digital Marketing , generating traffic and qualifying leads, who are potential buyers, are strategic steps for the business Namibia Email Address .
What is qualified traffic
Qualified traffic is that formed by real visitors, interested in the content and with great potential to buy a product or hire a service from the company . That is, it is one that will bring return on investment made to attract you. Its most striking features are: visitors who are interested in the content of the blog or website while doing research for your work or personal interests
Qualified traffic can be interpreted in different ways in every business. After all, each one of them works in a different segment and, mostly, they have different personas.
In this sense, the definition of the persona is essential for the generation of qualified traffic, as this drives all the criteria for personalization of the content and the Digital Marketing strategies .
The types of traffic a website can generate
For the concept of qualified traffic to be clear, it is important to know the characteristics of the others. We can list six main types: organic traffic , generated without the need for paid boosts; paid traffic , generated from clicks on ads in search engines and paid media; direct traffic , which is the one in which the visitor types the address in the search bar, and, as in the concept of direct sales, there are no intermediaries that have directed him to that content;
social traffic , generated from social networks;
With this variety, we can conclude that, anyway, your website or blog will generate traffic, right? We can also attest that by effectively defining the persona, all these visitor generators can receive a qualifying strategy. Now that the concept is well defined, let’s move on to the strategic aspects.
How important is qualified traffic
Why is qualified traffic important? It seems like an obvious question to answer does it generate more business for the company. The logic makes perfect sense, but its positive effects go far beyond sales conversion.
That is, a qualified visitor will spend more time browsing to read the content. In addition, you will like, comment and share on social media . Do you agree that this will generate another leads of qualified visitors.
increases the site’s visibility in search engines; connects the site with a network of qualified contacts.
The inexistence of a digital marketing strategy comes with another challenge: the difficulty of keeping up with the website’s traffic.
Google Analytics numbers don’t always match reality
There is no traffic strategy without using Google Analytics, is there List Provider Even if it is for specific actions, it will always be present on the Digital Marketing manager’s dashboard .
Here are some examples
The idea here is not to abolish the analysis of the Digital Marketing strategy; quite the opposite! Numbers are essential for planning actions and campaigns to attract qualified traffic.
However, business owners’ knowledge, front-line opinion, and even customer satisfaction surveys should not overlap. Taking these notes, we can now move on to a list of best practices in generating qualified traffic.
