Black Friday was certainly positive for the brand, although I don’t fully agree with paying for a trending topic, which would almost certainly have been trending all day. In my opinion, it would have been a better option to have opted for a dedicated Black Friday-related post, without having to artificial intelligence tools for marketing optimizationpay, and generate traffic without having to make a large investment, as PC Componentes did, for example. They were trending topics for several hours without having to spend a single euro.
The stages they have followed to position themselves in this highly competitive market have been three:
Visibility Innova Bilbao with a low budget and a
of effort: This was one of the most complicated stages for a business that was just starting out. No one knew them, and they had to comp the giants of the sunglasses market, which already have a very loyal following.
2. Differentiate themselves through fun and aggressive promotional campaigns . Their aggressive Twitter pro eepstakes have allowed them to differentiate themselves from their competitors and position themselves as an innovative brand.
3. Later, they began offline marketing by attending events to make themselves known and promote themselves at conferences, where they shared their experiences and how they’ve worked to become a benchmark in the sector.
In conclusion Hawkers has managed
to become one of the most powerful new companies on the national scene with a ridiculously small initial ukraine business directory budget of just 300 euros and enormous doses of creativity and enthusiasm . We hope that this fleeting start-up will turn into a promising business career.
Only the passage of time will tell as one of the Spanish public’s favorite clothing chains, continuing the “ wireless headphones low-cost” model, or whether, despite its unusual surge in popularity, it will similarly plummet.
