What are we talking about? Once it knows that this is the domain that the website is for. It automatically deduces the keywords related to it. And then you psychologically understand what the user intent is for those keywords. Where people would search for those keywords, and likely they would be relevant to your business. So to summarize I would say that keyword research is relevant to. Your business that you have the website for because that is the foundation and. I would say 50% of your total bandwidth for the entire. SEO implementation diaspora , 50% you should spend on keyword research.
Once you do that, you have the keywords with you, you write good content in and around. Your keywords that define the pages within your website. You optimize your, you know, the basic title and meta description, which are part of the HTML language and are very, very easy to understand. And once we optimize them, you write content and make it very, very SEO friendly to ensure that Google Malta Phone Number can index and crawl your pages. These are the basic things I would tell users to follow. [7:24] Kaushal : Okay, great. So the first thing was keyword research, and based on the keyword research, work on the content. Once the content is published, do the On-Page [SEO] as he suggested. Some of our audience may not even know about the on-page SEO part
Connect Their Users to, Should They Search for
Could you help them understand what is on the page? What is on-page SEO? [7:42] Pinaki : Well, on-page SEO is the things, the changes, or the modifications that you make to the page. By on the page I mean every page you build. If you build a website, you should keep in mind that the website is built on HTML5. And when I say HTML, it’s a set of code, it’s a set of HTML tags that you write on the page, along with other languages like JavaScript, PHP or the like. okay? Now, once the pages are rendered, you’ll see in most cases, you’ll see a title tag, you’ll see a meta description tag, you’ll see meta keywords, you’ll see a body that has content in it. Content that is nothing more than readable textual content, which you read.
Let’s say you read a blog, you see all the content, the images, the videos, all of this is just content. Now, content has three different varieties from Google’s perspective, one is text content, one is video content, which is basically nothing more than embedded videos or if you directly embedded videos into your page, or images. So this is all a content rating. So these are all the factors on the page, that you have control over, where you optimize the pages for those keywords. [8:59] Kaushal : I understand. Perfect! That helps. And since you’ve already started On-Page, could you also help our audience understand what Off-Page is?
I Saw This Page Rise to the Top in a Matter of Days.
And as the name suggests, it’s something that you do outside of the pages, which is kind of like link building, and you know, like getting links from external websites, or doing a lot of social media promotion for your website, for your blog, for your pages, doing public relations activities, as well as online public relations activities. So these are all off-page activities where you would get more visibility from audiences outside of your pages and also from [a] bot’s perspective. When I say bots, the way Google crawls any website is through something called a crawler, which is nothing more than a bot, the Google bot. So what happens is that when I say Off Page, one of the key metrics we need to focus on is how many people are aware of your brand,
