Analyze competitor blog posts Your content will be compared to every other piece of relevant content out there. And when you consider how much competition there is, that’s pretty daunting. In August 2020, there were over 71 million new blog posts published, and that’s on WordPress alone. number of posts published on wordpress The key […]

For example, did you post some photos to a photo account that you really should have kept private? If so, remove them or adjust your privacy settings. If there are offensive things that you had nothing to do with, you can use Google’s URL removal tool and it will prevent it from appearing in search […]

Using the title and description lines to test your title tags and meta descriptions, respectively, is a good strategy to work with. Having a good quality score is essential to lower your cost per click (CPC) and increase your ads’ position in the SERPs. The key is to make your ads and landing pages highly […]

Let’s say you want a campaign to show only for New York City, USA, instead of the entire country, you can. Cons: $ per click…$$$ over time At the end of the day, it’s all about the money. You get what you pay for. In this case, you get “clicks”. It’s all good if the […]

The world of search engine marketing is a hotly contested battlefield between its two. Namely pay-per-click advertising (PPC) and search engine optimization (SEO). Search spending is expected to rise 27% in 2012, to just over $19.5 billion. They also predict that this spending will increase by an additional $10 billion by 2016. ” – eMarketer […]

In the past, even “white hat” sites had to struggle with this. Because it was clear that Google was rewarding low-quality and spammy websites by giving them prominence in search results. No more seo Now those white knights of the internet can get back to content. Matt Cutts has been quite clear on this, stating […]

A person your content is talking to. That person is your perfect type of reader. User profile user profilingThink about the only person you are going to talk to with your content. Is that person in a hurry? Is that person frustrated? Looking for a solution? Looking for fun? Or maybe you just want to […]

For example, if you have an article that was recently linked to your work. Ir if you noticed that they have a broken link in one of their articles. You can reach out and submit your article as a replacement. This is one of the hardest ways to get links, but just like guest blogging, […]

That practice helps avoid spammy links. If you don’t have a Reddit account, you can choose to use Quora. The same practice applies: make sure you don’t send spam links. Answer questions and give suggestions honestly, and don’t link to yourself unless necessary. Guest blogging This is probably one of my favorite ways to get […]

If your building looks good and is tall enough to be easily found, then more consideration and trust is given to its foundation because it can support a tall, well-made structure. The idea behind this is simple: the more links to your site just means that many other websites are referencing your site. It means […]

Here is a simplified version to help you visualize it more easily: How to build backlinks to your website: inbound links You can have multiple inbound links from one external website or referring domain, or one inbound link per external website or referring domain. This is why when you do a backlink analysis of your […]

Then check if the main heading of your page is in H1. Your page headers help organize content for both the search engine and users. Think about your academic papers in school. Instead of having blocks of text, you use headings to help your reader identify the sections of your work. That’s what your headers […]