So, we didn’t do anything off-page at the time. And later on, we saw [an] almost 120% increase in daily or monthly traffic due to this initiative. This was one of the biggest hits I’ve ever been a part of and it was a great experiment. And that’s what comes first in my mind. [17:04] Kaushal : Perfect! That’s a great story. But you promised us that you were going to share two stories, so we would also like to hear Myntra’s story. [17:12] Pinaki : Absolutely… absolutely! And second but not least is our Myntra story because Myntra, when I joined Myntra, Myntra had gone through a major revamp from just focusing on the app and they have completely deprecated their website. Now, that happened, I think, in early 2015.
And in 2016, the industry realized that there are certain loyalists to the web, which has to be, as you know, just go back to the web. So, Myntra reinstated the website. And my job Paraguay Phone Number was to take the traffic levels… the organic traffic levels of Myntra to the next level, which we had before. So when I started Myntra, the challenge was that every initiative was completely app-driven. So institutionalizing why SEO is important was one of the big factors, we had implemented a lot of little tricks, like implementing AMP, which is Accelerated Mobile Pages, which are specifically optimized for mobile devices.
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We also implement PWAs, which are Progressive Web Apps, which give users a completely app-like experience on mobile devices. By doing that, we saw a marginal improvement in our rankings and traffic. But the biggest learning or the biggest experiment that we did was when we partnered with Infidigit and I’d like to thank Kaushal because that’s where we collectively worked with a lot of component integration within pages, which specifically involved content. And when I say content, I mean textual content, I mean relevant YouTube content that we already had. And the Kaushal team helped us with a lot of content, almost thousands upon thousands of pages.
And when we saw that, we also saw that these pages started to improve in ranking. And when I say ranking, I mean ranking in competition with Amazon, Flipkart, and other leading eCommerce players. So it was no easy cake to beat the bigger players like Flipkart and Amazon. However, if you see the recent results, And I am very proud of the Infidigit team, as well as my team, who have worked very hard to achieve this. So just to give you a basic idea about the success metrics at Myntra, we definitely boosted our daily traffic from 2018 to 2019 to almost, I would say, an 80 to 90% improvement. So, it was a very good metric from a growth perspective. But the growth does not stop there. It’s also about income.
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So, we also noticed that our SEO revenue share as a channel also increased twofold, which was a very, very good learning and growth metric. And that’s where the entire organization started to focus more on SEO. So that’s a big hit for us. So that was one of the best stories from an SEO perspective that I wanted to share. [20:16] Kaushal : Thank you so much for sharing that too, Pinaki. It really helps to understand what all the elements were behind the optimization of these big brands like Myntra. [20:26] Pinaki : Absolutely! Thank you very much again for collaborating with us at that point in time where we did a lot of experiments and learned and unlearned things. [20:37] Kaushal : Great! So, Pinaki moves on to the next question.
