Digital evolution: the importance of data The shift to first-party data is actually a logical step in the evolution of the digital landscape. In addition to a functional, safe, attractive, and user-friendly site, transparency in the use of data and respect for Afghanistan WhatsApp Number List privacy have also become important today.
Dilemma That In recent years
We have all become more aware of the data traces we leave on social media, in apps, search engines, websites, e-commerce platforms… The GDPR legislation has further fueled this awareness. Meanwhile, we have all become more sensitive to our online privacy. On the other hand, data can also provide a better user experience.
Faster service Dilemma That
Tailored discounts or relevant recommendations wouldn’t be possible if we didn’t release data. A first-party data strategy engages in a dialogue with customers to collect the data that provides a better user experience. An important condition is the trust of customers. They need to know that their data is handled responsibly and that they get a better user experience in return.