Makes history at the 60th edition of the Cannes Lions Festival by bringing a Lion for the first time in the Mobile category with the campaign “The Dominican Republic Phone Numbers List first interactive obituary in the world”, which was distinguished with a silver award. Mexico makes history at the 60th edition of the Cannes Lions Festival by bringing a Lion for the first time in the Mobile category with the campaign “The first interactive obituary in the world” by Funerarias García López, which was distinguished with a silver award.
In an interview Nasre Ganem, president of Ganem Group, the agency that devised this strategy, said that “the agency is very happy because this recognition is ‘the cherry on the cake’ that is the result of extensive knowledge of the client and the problem, only that we came up with another proposal, a fresh and innovative idea ”. More related notes: Scribe Billboard, “the first of many hits to come” Cannes 2013 medal table: Mexico has 12 awards 3 fun direct marketing strategies
“It is a business idea, beyond a communication strategy, it is a new line of business that gave the customer immediate results at the Phone Number List cash register, both from the sale of the service and from more customers.” He highlighted that with this strategy Mexico has become a spearhead in mobile strategies, since this model has already been replicated in several countries. He reiterated that after this award, the agency will further strengthen its areas: digital, mobile, shopper marketing, point of sale applications and packaging.