In addition to the goals and objectives that the company must define for each channel, it is also important that it choose the best performance indicators to assess its customer acquisition channels. Finland Phone Number List This is the case of Return On Investment (ROI), which assesses the return generated from the amounts invested in the strategy, and the Cost of Acquisition of Customers (CAC), which assesses how much a channel requires in terms of investments for its realization Finland Phone Number List . Comparing these indicators, it is also possible to consider which channels are more efficient for the business and, based on that, make changes in their choices. What are the most effective channels in the economic context of social isolation? The easiest answer to this question would be the digital customer acquisition channels, after all, events and any other type of social contact Finland Phone Number List are temporarily compromised. On the other hand, it is possible to make some adjustments to the current situation, such as having videoconferences or returning to cold calls. Considering the characteristics and differentials of each acquisition channel, it is still important to consider that online acquisition channels are now more accessible, have more reach and Finland Phone Number List solutions for customizing approaches.
Social networks
With social isolation, customers and companies cannot interact Finland Phone Number List in person as before. Some businesses related to essential services continue to perform services, but in general, and especially in the corporate environment, face-to-face contacts have been considerably reduced or eliminated Finland Phone Number List . In this scenario, social networks have become an important solution for this moment. Those that were already used to interact with the public, strengthen their brand and authority, can now combine these focuses with acquisition and sales actions. For this, they can even take advantage of the new solutions that the networks themselves are offering. Finland Phone Number List In the case of Instagram , you can use the hashtag “Thank you” to value customers who are still supporting the brand, “At home” to show that the company is responsible and is keeping its team in the home office and “Support small businesses” to nominate your products, corporate customers and business partners.
Pay per Click (PPC)
As potential customers have more time to research Finland Phone Number List and access their social networks, they are also more open to discovering new things. Investing in drives targeted to your target audience is a great option, especially with content that demonstrates your authority in the market or that bring Finland Phone Number List special offers. It is clear that this strategy continues to require studies so that the amount applied brings valuable returns for the business and, therefore, in addition to focusing on customer acquisition in this moment of social isolation, it is also important to consider the effects of these post-pandemic actions. Loyalty and cashback programs are also good acquisition channels as companies and customers are looking for ways to save on their expenses . Finland Phone Number List In this way, organizations that already use these channels can intensify their actions. Likewise, those who are not yet using them can adapt their strategies and include them in the acquisition process, especially as they also have the benefit of being more efficient and cost-effective than traditional channels. This decision also does not prevent the other channels from becoming Finland Phone Number List part of the business strategy again, this is just an adjustment considering the need to maintain isolation. But, as the performance metrics will be considered, in some cases they will prove to be more efficient than the traditional one, a gain for the business that the experience will provide.
