Assembling a Marketing team is a challenge for agencies and companies, as this department is crucial to the success of companies today . Senegal Email List These teams have clear goals, and to achieve them there is a lot of work to be done. In this way, data analysis is essential, as well as other tasks in various fields, such as design, SEO, social media, among others.
Therefore, managers have the mission to build solid, diversified teams with experience in all areas of Marketing . This content will guide you in setting up and managing these teams, ensuring long-term success.
What is a Marketing Team
A Marketing team is the team of people that takes care of all demands related to the sector. They will be responsible for managing customer accounts, taking orders, creating campaigns, broadcasting actions and monitoring results.
Amidst so many obligations, these teams have grown over the years, mainly due to Digital Marketing . Having more possibilities to position a brand and communicate with customers requires broader and, above all, multidisciplinary teams. The modern Marketing team is digitally adapted, always dominating more than one of the existing areas.
The new professional profile is a reflection of new technologies, tools and, above all, data-driven Marketing . Building a Marketing team is a more complex challenge than ever, but it is necessary to achieve outstanding results.
Internal or agency marketing teams
There are currently two types of Marketing teams: those that work within companies (as a sector integrated into the entire structure of the company) and those that work within communication agencies.
A Marketing team allocated within a company works only for one client, which is the company itself. In some cases, these teams can also work with accounts from other businesses, as long as they are from the same group, as in the case of companies that have multiple brands.
Branch teams, on the other hand, work with multiple accounts, from different segments. This poses a greater challenge, especially as agencies need to have experts in all areas.
What is the objective of these teams
A Marketing team will have a series of goals in their work routine, always related to their customers and their respective strategies.
However, when we talk about Marketing, in general, there is a central objective that governs all actions, campaigns and communication of the company: to generate sales opportunities for the business .
Without invoicing there is no profit and, consequently, there is no company. As long as the path to the sale of a product or service is long, this is the arrival point. A Marketing team needs to be broad and diversified precisely because of the way in which this objective is achieved.
Secondary goals
The secondary goals are, in fact, various importance, of a daily order, that build a significant work and that generate sales for the business.
To reach these final conversions it is necessary to work on a series of strands, that is, these objectives that build the obligations of a Marketing team.
Why have a Marketing team
Structuring a Marketing team is a big challenge that requires understanding, first, what these people can deliver in terms of results . There is a lot to be achieved by a quality team, and that is why it is essential to know the reasons for building a team. Next, check out these reasons and understand what they mean to companies.
Data is the most important asset in Marketing today. They show you about the market, about industry budget management, about the ROI of campaigns, about consumer behavior, and a host of other issues.
Having control of this information today is practically natural to Marketing, but the most important part is knowing how to use it . The data helps to understand the consumer and relationship environment in which the brand is inserted, but this depends, firstly, on the analytical view. A qualified Marketing team has people who know how to draw insights and insights from this data.
After that, it’s the most important part: defining strategies based on what the data has shown. Industry professionals should know what metrics and KPIs show and how those numbers impact campaigns. From the results that the data bring, it will be possible to develop more precise and strategic actions.
Monitor online brand awareness
Web users are all the time writing about what comes to them and what they see on social media .
The importance of this is great, since the internet is today an environment in which different audiences are present. This means that there is hardly anyone commenting on your brand.
This material is essential to seek feedback, adjust strategies and produce increasingly accurate content for the audience.
Create Content for Inbound Strategies
One of the pillars of Inbound is Content Marketing , that is, blog posts, eBooks, infographics and videos offered by brands List Provider to educate their respective audiences.
To stand out and rank well on Google, good content is essential. This quality ranges from writing to filling in SEO parameters .
Marketing team professionals also create editorial calendars according to these keywords and subjects of interest to the target audience.