The Marketing Austria Email List Mix is a set of concepts and strategies that will allow you to draw a clear path and plan the best ways to sell your product. << Learn about Digital Marketing for free with our resources >> The Marketing Mix is made up of the fundamental pillars that shape any strategy. In its purest, most theoretical and simple essence, the Austria Email List marketing strategy must comply with 4 concepts, the 4 P’s of Marketing: Product, Price, Place, and Promotion. To these 4, 4 more have been added that various experts have added to give even more strength to the strategies, especially when we talk about services : Processes, Palpability (or physical evidence), People, Partners and Productivity. Here we will talk about the 8 P’s and why it is important to take Austria Email List care of them to achieve a successful Marketing strategy: Product It can be said that the product is the “What”. What do you offer? What was Austria Email List that idea that moved you to go out into the ring? It can also be a service, a solution. This P is the engine that drives your strategy and your company. The product will be the cause of all the decisions you make: improve it, promote it, set its price, know
who needs it. All your strategies will be focused on the product reaching who it should reach and effectively providing a solution. When describing your product, be as specific as possible and Austria Email List state its advantages , its benefits, what differentiates it from the competition, why people should prefer it, what problems it solves. A complete profile of your product will not only help you define many other aspects of your strategy, it will also allow you to plan changes that adapt to new times and users. Price How much does your product cost? And we are not only talking about how much you Austria Email List are going to sell it to the public. It is also about knowing if that cost is profitable and sustainable over time: Is that established price the ideal to maintain your production rates, to pay the payroll of your collaborators, is it competitive in the market, can you have a reserve to face a crisis? When Austria Email List defining the price, it is important to take into account many variables to make sure you do not lose human or financial resources and be able to achieve the prosperity of your company. Austria Email List Square It comes from English Placement and is the place where you will sell it. Today it is not only about physical spaces, the presence in virtual stores and web pages is also studied . This place is closely linked to the public of your product and its price. For the machinery to work perfectly it is necessary that these variables are connected
and supported. By Austria Email List knowing your product well, its price and who buys it, it will be easier to define the ideal place to sell it, physically and virtually speaking. This is why the existing digital marketing tools that allow targeting campaigns to specific audiences and places are so useful. Promotion One of our great mantras: there is no use doing something great if you don’t promote it. Nowadays, promotion is Austria Email List not just advertising on TV, newspapers or radio. << Learn about Digital Marketing for free with our resources >> The internet has allowed us to Austria Email List explore hundreds of new ways of promoting products: social networks, webinars, ads, email marketing, videos, ebooks … Finding the form of Austria Email List promotion that best suits your product and your audience is a necessary task. The promotion of your product will be the key so that the public Austria Email List knows it and, finally, buys it. In this aspect, Inbound Marketing plays a fundamental role, since one of its great functions is to promote the characteristics and list provider advantages of a product through quality content marketing, without becoming aggressive and intrusive marketing, but rather that seeks to provide solutions to users at the right time.