After all, (almost) anything can be tracked, Austria Email List monitored and stored today. But this data, by itself, is useless if the company does not know how to handle it. So : by creating a data driven structure and culture, the company starts tracking, collecting and analyzing data in a strategic way , in order to achieve its marketing goals. Thus, Marketing Analytics reveals itself as one Austria Email List of the most important business intelligence tools , which refers to the transformation of data into intelligence as a support for business management. It is also necessary to clarify that Marketing Analytics encompasses web analytics and digital analytics . But it is not synonymous with them, although all these concepts use data analysis to improve the performance of a business and prepare for the future. Web analytics only refers to the universe of web data (websites and pages). Digital analytics Austria Email List , on the other hand, covers data from various interactive channels, including websites and web pages, but also mobile, social networks and others.
Shopping journeys have become chaotic
Marketing Analytics, in turn, encompasses all data related to marketing, Austria Email List whether from online or offline channels. What are the benefits of Marketing Analytics? In an increasingly complex and competitive scenario, Marketing Analytics tends to be a differentiator. consumers have become more demanding, Austria Email List competitors are more attentive and resources are scarcer. So, companies that know how to use the data to understand this scenario, seize the opportunities and minimize the risks, can have better results. Below, you will see the benefits of Marketing Analytics that can put your company ahead of competitors: Measure the performance of strategies Perhaps this is the main benefit of Marketing Analytics: you can monitor your marketing performance and see what is going well Austria Email List and what can be improved. That’s what makes it possible to optimize strategies to achieve better results and achieve goals. Quantify the ROI of strategies One of the measurements you can make is in terms of return on investment (ROI), especially in digital marketing .
Stay focused on goals When evaluating the performance of the strategies
That way, you can assess the impact of campaigns and Austria Email List strategies on the company’s cash and focus optimizations on the bottom line — which, in the end, is what really matters. the intention is to verify if they are on the path of the objectives outlined by the company. Therefore, adopting Marketing Analytics is a way to keep the team always aligned with the micro and macro business objectives. Austria Email List Understand consumer behavior Marketing Analytics also helps to know the consumer better. You can collect data about the profile of the audience across different channels, about how people behave on your site, and how they react to your strategies. Thus, it is possible to create a more realistic persona and devise better strategies for her. Austria Email List monitor competitors Marketing Analytics doesn’t just look inward. You can also collect data on how your competitors are doing and see what they are doing, what strategies are working, and how you can prepare for them.