Also read: More sales with Google’s smart Macedonia Phone Number bidding algorithm [7 concrete tips] With AAR, Google decides it for you. Google Ads gives this recommendation because the system sees opportunities to improve the quality of your account and will automatically implement it. As a SEA specialist you no longer have to click on the ‘Apply’ button and you no Macedonia Phone Number longer have to wonder whether it is good or not. Google will determine that for you based on the algorithm. Nice right? Or not? It’s all about improving the quality of the Google Ads account. Why quality is so important The quality of the Google Ads account determines how well the campaigns will perform. This quality is made clear by the Optiscore or Macedonia Phone Number Optimization score.
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Nowadays you can clearly see Macedonia Phone Number the Optiscore as a percentage under the ‘Recommendations’ tab in your Google Ads account. The higher the number, the more you can get out of your Google Ads account. This number increases after you implement Google’s tailored recommendations. These recommendations are also all under the ‘Recommendations’ tab. Screenshot of the Macedonia Phone Number optimization score in Google Ads. By using AAR, you can apply all of these tailored recommendations without spending extra time. As a result, the Optiscore will increase. The higher the Optiscore, the more chance of conversions! Sounds simple right? Nevertheless, I believe that as SEA specialists we should be critical about Optiscore and the recommendations. Not all recommendations will affect your account and if you then choose not to implement Macedonia Phone Number them, the performance of the entire account will be reduced.
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That is of course a strong conclusion Macedonia Phone Number from Google. Nevertheless, Optiscore remains an important metric for Google Ads and AAR will depend on it. Of course, there are advantages and disadvantages that you can take into account before switching completely to AAR. 4 Macedonia Phone Number benefits of AAR Of course, Google will not launch this feature if there were no benefits. A few advantages of AAR at a glance: 1. Less working time for SEA specialist Because Google actually takes over a number of tasks from you, you spend less time on the basic optimizations in the account. 2. Be more concerned with strategy You actually have time Macedonia Phone Number left over if you are not busy every day with, for example, excluding search terms.
