Do you still have doubts about what the new general data protection law is all about? Provided in law no. 13.709. Of august 14. 2018 . The lgpd deals with the use of personal data. Both by individuals and legal entities (public or private law). And aims to protect fundamental rights. Freedom and intimacy. The that it does by protecting data that speak about privacy and the free development of the personality of the natural person. That is. This law did not come to prevent the use of personal data . But to make clear the rules on the use of such data. It is clear that the purpose of this new law is to regulate the collection. Storage. Use and sharing of user data – done by public and private companies.
What is GDPR
This regulation brings security when establishing businesses. Creating products and solutions. What is the agency’s responsibility and what is the company’s responsibility? No fuss. The digital marketing agency needs to comply with all gdpr norms and rules in all Malta Phone Number List and process carried out to serve a client from lead capture to delivery of hot leads to the sales stages. The agency will have responsibilities whenever it acts using lead data. Even if this occurs by accessing the customer’s account in applications such as marketing automation or crm. That is. The responsibility for the data is the company’s. The agency is only responsible for what it does for the company and not on the whole process.
What is the agency’s responsibility
Whether for activities inherent to clients or internally. The agency needs to comply with the lgpd and fully understand the impact of its actions on each service provided. Role of the digital marketing agency in the face of lgpd knowing what the lgpd is and how its responsibility is divided between the agency and the client. It is easier to follow it List Provider and thus not have problems in the full use of the data and information acquired. According to resultados digitais . The main points that are included in the data collection part. Which is up to the agency are: holder who owns the personal data. Example: the website visitor or the lead. Processing agents controller: “natural or legal person. Governed by public or private law.
