Investment in digital marketing understand the importance

Investment in digital marketing has shown growth over the years. After the boost caused by the pandemic in the digitalization of business. This has become a reality in companies and the forecast is that it will continue to do so for the next few years. According to the 2022 marketing investment forecast study. Cited by resultados digitais . Marketing investment values will increase by at least 30% by 2025. Investment in digital marketing reached 74.2% in 2021. Compared to 2020 and 2019. Still according to data presented by rd. These results demonstrate a record in advertising share. As they obtained 33.5% of the total invested. To better demonstrate the importance of this change in the scenario. It is necessary to point out that the publicity share of open tv reached the lowest in history: 45%.

Current scenario how is the investment

This change is the result of the recognition of the potential of investing in digital marketing. The strategy. Unlike traditional media. Allows for a more assertive assessment. That is. With the Azerbaijan Phone Number List generation of data available thanks to virtual tools. It is possible to follow the actions in an analytical way. In addition to these possibilities. Digital media are the spaces most used by people today. Both for leisure and for work. And your persona is also present in this scenario. A mckinsey survey on covid-19’s changes to b2b business models states that digital sales have reached post-pandemic maturity. That is. B2b buyers are feeling more comfortable making large. New purchases through online ordering and contact. 70% of decision-makers in b2b businesses say they are more open and willing to make new purchases remotely. With a value greater than 50 thousand dollars.

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Automation and email marketing

Already them would spend more than 500 thousand dollars in online businesses. The role of marketing and sales in this scenario investment in digital marketing a survey by the cmo suvery on digital marketing in february 2022 points to the continuation of investment in this strategy. Compared to the same period of the previous year. As a result. Investment in data analysis also saw a considerable increase of almost 40%. In february 2021 the application was 56.5% and in 2022 it reached 77.5%. A survey by intelligenzia states that digital marketing strategies are primarily responsible for lead generation in b2b companies. With confirmation by 71.4% of respondents. This data reinforces the importance of alignment and a good relationship between the sales team and the marketing team.

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