Most OVPs were creat around 2006, when video was still very much on the rise. Traditional mia already us a lot of video. Because there were no OVPs at the time, they had to link all kinds of systems together themselves in order to be able to work with video. Think of systems to manage the videos, to be able to encode, to be able to generate traffic, to arrange advertisements, etc.
Icons
5 OVP Properties to Think About
There are currently several OVPs on the market. Some well-known ones are Brightcove , the artificial intelligence tools for marketing optimizationPlatform , Ooyala and our own platform, Blue Billywig . If you don’t know what to look for when choosing an OVP, you can quickly get lost in a technical jungle. To help you make a choice, here are five characteristics of OVPs that you can definitely take into account when making your choice.
1. AnalyticsIntegration with
We start with perhaps not the sexiest topic, but one of the most important. Most OVPs have their own one in three online users uses the same password for multiple services analytics that often contain extensive options. In Google Analytics (YouTube), for example, you can see whether a video has been watch, but you cannot see specifically where someone has watch the video.
This can be interesting. For example
if your video is only watch by 10%, and you see that a large part of the viewers drops out after 20 seconds, clean email this can be a sign that you ne to change something in your intro. With these kinds of metrics you can make concrete improvements to achieve a higher conversion with your video.
Therefore, note that an OVP may offer the option to integrate analytics with other systems. For example, suppose you want to sell commercials on your website. The advertiser will want to know how many views your video gets.
