Instagram is definitely no longer a secondary network to consider within our Social Media strategy. It has grown in the last year and with the news of integrating video, savvy advertisers, not just ask a fanpage Facebook , also want have your Instagram Belgium Phone Number List profile for actions of digital marketing. Without a doubt, Instagram is a social network that can help large companies a lot and, above all, it is a good medium and an excellent option for SMEs if it is handled correctly and by Social Media professionals. Currently, very few companies have taken the initiative to include it in their strategies, perhaps due to the lack of maturity of the medium itself or due to ignorance.
Instagram is a new tool and has a very specific audience, which are smartphone users who like photos and want to be fashionable as well as follow trends. Evaluate if your consumers are part of this group and begin to devise strategies to involve this audience and create relationships with them, especially considering that in the Fifth Study of Media Consumption among Mexican Internet Users, presented by the IAB in January of this year, it is mentioned that the Internet connection through mobile devices (smartphones, tablets and laptops) grew from 56% in 2011 to 70% in 2012, surpassing fixed devices such as desktop computers.
Let’s not forget that it is a channel for interaction with the consumer / user, a tool that generates participation, therefore, interactivity must be exploited to the maximum and in different ways and, essentially, seek creative concepts / actions to generate that engagement that so much we seek between consumer and brand. I have seen as a strategy of some brands that upload photos to Instagram taken by consumers themselves using / interacting with their products. This is an interesting way to get users to promote / endorse a brand. And of course, we also have to be willing and prepared to see and listen to what the consumer is talking about us, the brand, with positive or negative opinions.
Most images fall into two categories: pretty and humorous. In general, an image with a humorous tone does not necessarily have to be pretty, but both categories seek the same goal: to attract attention. Remember that most users do not upload any photo, they regularly choose the one that represents what they want to convey (friendship, love, sadness, achievements, misunderstandings, etc.). With brands it cannot be different; Each image that is uploaded, has to be perfectly planned.
Like all other networks, we must be clear about the strategy we want to follow. You can support yourself by making contests, invite followers to create and share photos, publicize new products or services, use hashtags for SEO positioning, etc. What is a mistake and that many make, is to publish content that is not relevant or simply replicate that of Facebook or Twitter. Visual content attracts emotions in a way that text cannot. Remember the Chinese proverb “A picture is worth a thousand words”. Take advantage of the simplicity of Instagram to empower your own images.
So, if you are one of those who want to Phone Number List consider Instagram with a brand / product / service, I recommend that before creating the account or publishing a photo you answer the following questions: What does your product / brand / service want to show graphically? What does my consumer want to see? What do I have to do to generate engagement through my photos? What will motivate my followers to talk about my brand on Instagram? Being on Instagram, the fashion photography social network will always be a good option for our online marketing strategies if we know what we want to achieve and how we want to be present.
